Dentsu wins William Grant & Son’s APAC business

By M4G Bureau - March 25, 2021

As William Grant & Son’s agency partner, dentsu will drive omnichannel marketing for the company, focusing on strategic pillars of connections planning, digital acceleration and driving media effectiveness and efficiency across the APAC region.

RB becomes Reckitt in onward journey of transformation

By M4G Bureau - March 24, 2021

The new brand is designed to tell the story of the organisation’s purpose and its transformation, drawing on its rich 200-year heritage.

M&C Saatchi launches The Good Guys Guide in UK to help women feel safer on the streets

By M4G Bureau - March 24, 2021

Ocean provides high profile outdoor media spaces.

Skyrams executes SBI Home Loans campaign in Coimbatore

By M4G Bureau - March 24, 2021

The campaign was unfurled on bqs media at prominent locations on the city.

DMRC invites bids for station co-branding, other ad rights

By M4G Bureau - March 23, 2021

Licensee shall be granted advertisement rights at the selected metro stations to design, procure / manufacture, install, manage, operate, maintain, market and sell advertising opportunities subject to the terms and conditions

New cohort of digitally-driven innovative brands join OMIG

By M4G Bureau - March 23, 2021

The Moving Walls led Outernet Marketing Innovation Group (OMIG) brings together innovative brands to trial and establish best practices for the industry.

PNB Housing Finance launches OOH campaign for home loan scheme

By M4G Bureau - March 22, 2021

The campaign builds on the emotions surrounding owning a home, while driving home the loan scheme benefits and encouraging more people to buy a home.

Noida Metro issues two advertising tenders

By M4G Bureau - March 22, 2021

An RFP for 13 co-branding stations and a tender for audio commercial announcements have been launched by the corporation

Blue Star AC ropes in Virat Kohli for new integrated campaign

By M4G Bureau - March 19, 2021

A pan India campaign is also being rolled out on platforms such as OOH, digital, dealership collaterals and other key touch points

Birla Estates gives Worli artistic facelift with Mumbai Rising initiative

By M4G Bureau - March 19, 2021

Birla Estates will be beautifying and turning the walls of Pandurang Budhkar Marg (PB Marg) into canvases to paint 10 different stories capturing the nuances of Mumbai city tying everything back to the core theme of Mumbai Rising.

Satyendra Prakash takes charge as Principal DG of Bureau of Outreach & Communication

By M4G Bureau - March 18, 2021

The appointment is effective from March 1, 2021. The Bureau of Outreach and Communication (BOC), earlier known as Directorate of Advertising and Visual Publicity (DAVP), is the nodal organisation of the Govt of India for advertising and communication.

Tech innovation for better health: Fujifilm’s campaign msg

By M4G Bureau - March 17, 2021

The OOH campaign has been spotted in Delhi across varied formats.

Zen Digital Media launches hoarding on water

By M4G Bureau - March 17, 2021

The first such hoarding was launched along the Bandra-Worli Sea Link in Mumbai earlier this week.

Breathe easy, says Dabur in campaign to aid night shift warriors

By M4G Bureau - March 16, 2021

The brand campaign for Dabur Ayurvedic Nasal Drops with Anugrah Madisona had a mobile set up travelling through prominent routes of New Delhi-NCR distributing the nasal drops to help police, security and other personnel working late nights.

Ogilvy appoints Kedar Mehta as Head of Consulting for Experience Business in India

By M4G Bureau - March 15, 2021

Kedar has 18 years of experience working across HANSA Customer Equity, TCS, KPMG and Reliance Jio.