Traditional OOH has heft even as DOOH, PDOOH break new ground

By M4G Bureau - April 30, 2021

COMMB President Amanda Dorenberg states in an article published in Forbes that static OOH remain an incredibly powerful asset.

Twenty water vans run by Apollo Pipes at Kumbh Mela

By M4G Bureau - April 28, 2021

This CSR activity for Apollo Pipes was conceptualised and executed by Vritti Foundation, the CSR wing of leading media and marketing services firm Vritti Solutions.

TV9 Bangla goes big on OOH to promote election show

By M4G Bureau - April 23, 2021

The quarter - 2 month long campaign uses a mix of media assets including hoardings, airport static & digital screens, and LED screens to promote TV9 Bangla’s election based programme ‘Bongo Juddho’.

LIC acquires branding rights for Andheri Metro station

By M4G Bureau - April 22, 2021

The branding executed by Times OOH marks a first with LIC being the first insurance company taking station branding rights in Mumbai.

Crystal Diamond shining bright in Coimbatore

By M4G Bureau - April 20, 2021

Innovative displays amplify the brand’s ‘pure and natural’ offering.

LPFLEX takes up Title Sponsorship of OOH Expo 2022 to be held in Mumbai on Jan 21-22

By M4G Bureau - April 19, 2021

Market leading digital OOH signage solution provider LPFLEX takes up title sponsorship of the OOH Expo. The exposition will witness 70+ global participants showcasing cutting-edge technologies and solutions that will reshape the contours of Indian OOH business.

Live IPL updates on Mumbai airport DOOH screens create strong branding opportunities

By M4G Bureau - April 16, 2021

MCX, Nihilent Technologies partner Times OOH in showcasing the IPL cricket updates on digital screens at T2, Mumbai Airport.

Publicis Groupe announces major senior level shuffle

By M4G Bureau - April 15, 2021

Sejal Shah, elevated to the role of Managing Director and Head - Publicis Media Exchange, will continue handling OOH.

Mondelez India plans activation for Cadbury Dairy Milk Lolly launch

By M4G Bureau - April 15, 2021

The launch will be supported by a strong sampling plan to generate consumer trials coupled with strong in-market activation plans.

Japan’s Eneos goes OOH to grab market share in India

By M4G Bureau - April 15, 2021

The oil company has launched an advertising campaign on various ad mediums, including bus branding on Gurugram city buses, which was carried out by MyHoardings.

Sanjay Kaul launches start-up to enable brands tap rural markets

By M4G Bureau - April 14, 2021

The new venture Last Mile Channel Enhancement is a tech-enabled b-2-b aggregator that will cater to brands’ last mile challenges.

Hombale Films packs a punch for Yuvarathnaa campaign

By M4G Bureau - April 13, 2021

The campaign, which includes an attention grabbing bus shelter and billboards, has been executed in association with Khushi Advertising.

PPDS installs 1,000 Philips digital signage at Kwik Trip stores

By M4G Bureau - April 09, 2021

Philips D-Line displays help Kwik Trip create new revenue streams, drive sales and achieve cost savings of nearly $2 million.

Coca-Cola India’s bottling arm & Rajahmundry municipal body launch plastic waste management drive

By M4G Bureau - April 09, 2021

The initiative called ‘Swatchata Hero‘ launched by Sri Sarvaraya Sugars Ltd along with Rajahmundry Municipal Corporation (RMC), has several branded kiosks and selfie booths set up along with collection vans in 50 wards of Rajamahendravaram.

A razor sharp statement?

By M4G Bureau - April 08, 2021

This Super-Max OOH display has been making the rounds on social media for its sheer innovation and simple brilliance.