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Crystal Diamond shining bright in Coimbatore

By M4G Bureau - April 20, 2021

Innovative displays amplify the brand’s ‘pure and natural’ offering.

Crystal Diamond edible oil brand, belonging to Maharaja Oil Mill, has launched an OOH campaign in the city of Coimbatore to promote its“100% Pure and Natural” groundnut oil offering. The campaign, executed by Skyrams Outdoor Advertisings, features innovative displays like a back-lit cut-out of a large sized Crystal Diamond oil bottle replica placed alongside bus queue shelters. Similar innovative displays have been executed next to digital screens and pole kiosks.

"We only thought of a simple campaign but the approach which Skyrams suggested seemed like an idea that will get us noticed and they came up with that Big Bottle idea. Skyrams knew the tricks of the trade and effortlessly executed this campaign." Mohamed Ismail, Managing Director of Crystal Diamond said.

He also added, "We are happy that we are getting the moving crowd to notice our campaign."

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