TV9 Bangla goes big on OOH to promote election show
By M4G Bureau - April 23, 2021
The quarter - 2 month long campaign uses a mix of media assets including hoardings, airport static & digital screens, and LED screens to promote TV9 Bangla’s election based programme ‘Bongo Juddho’.
As part of the West Bengal state assembly election build up,TV9 Bangla has rolled out a comprehensive and exclusive programme called “Bongo Juddho” . Positioned as ‘Sobar Sera Voter Khobor, Dinbhor’ (‘the best election news coverage, 24x7,’) Bongo Juddho, brings a 360-degree coverage of the election program for a duration of 12 weeks.
A mix of debates, talk shows, special interviews and on-ground discussions has been lined up to feature non-stop under the show’s banner.
TV9 Bangla created a 360-degree presence since its catapult in Bengal followed by its first ever conclave ‘What Bengal Thinks Today’. The brand since then has aggressively sought out the OOH platform to make its presence across Bengal through hoardings, airport touch points including static sites & digital screens, and conveyor belts. This two month long campaign in fact became one of the most-viewed and talked about campaigns in the state.
Post the launch campaign, the brand successively unleashed another effective campaign for ‘Bongo Judhho’. Given that it’s the Assembly election and the most strategic time of the year, the brand has gone in for a massive OOH execution. The quarter - 2 month long campaign has already captured many rounds of eyeballs through media assets such as hoardings (entire Bengal), airport static & digital screens, and LED screens.