Hombale Films packs a punch for Yuvarathnaa campaign
By M4G Bureau - April 13, 2021
The campaign, which includes an attention grabbing bus shelter and billboards, has been executed in association with Khushi Advertising.
Hombale Films has launched an innovative OOH campaign to promote their new movie ‘Yuvarathnaa’, which is all about the power of youth. The highlight of the OOH innovation is a cleverly designed bus shelter with a well-lit 3D jiggler cut-out frame featuring the movie lead Puneeth Rajkumar, seen as doing push-ups. The bus shelter at Maruthi Mandira, Vijayanagar, one of the busiest bus stops in Bengaluru, has managed to grab a lot of eye balls.
Attention grabbing hoardings further complement the bus shelter innovation. Two billboards, one above the other, placed conspicuously at Hebbal Junction, Bengaluru, depict the fun element of the movie, with the protagonist’s feet seen swaying in a fun dance move. The bus shelter innovation and the billboards together capture the spirit of the movie and convey the power, enthusiasm and energy of youth.
The movie has also been promoted in a big way with multiplex advertising and mall branding sites across eight cities in Karnataka and in Hyderabad.
Sharing his views on the campaign, Chaluve Gowda – Partner, Hombale Films, said, “Hombale Films is known for its hard-hitting movie content. Along with strong content, a movie always benefits from the push that good promotional campaigns can provide. Campaigns like these, ideated and executed by our movie marketing agency, Khushi Advertising, which use innovation and reach, arrest the viewer’s attention immediately and get etched in their memory. We have been getting a lot of positive feedback about the campaign which has delivered on its promise of reach and impact.”
Talking about the ideation behind the campaign, Vishnu Telang – CEO, Khushi Advertising said, “As ambient advertising specialists, one of the first things we do is understand what our client’s objectives are and then work on those to design campaigns that deliver maximum impact. This campaign demanded creating a visual impact which would encapsulate ‘the power of youth’ and be striking and powerful. This campaign, covering the innovative bus shelter, outdoor hoardings, multiplexes and mall branding is being very well received by the viewers. We are proud to be associated with Hombale Films and always look forward to delivering high-impact, eye-catching campaigns to all our clients.”