M4G Bureau
Kotak Mahindra Bank promotes loan offer with scale & style
By M4G Bureau - April 08, 2021
KMBL partnered with Platinum Outdoor for the campaign, which had innovative billboard designs across Mumbai, Delhi-NCR, Bengaluru, Chennai, Pune, Ahmedabad and Hyderabad and included the newly launched water media in the form of a display at the Bandra-Worli Sea Link.
LPFLEX wins major MMRDA signage, graphics, wayfinding project for Mumbai Metro
By M4G Bureau - April 07, 2021
The project, aligned with the ‘Mumbai in Minutes’ campaign, entails design, manufacture, supply, installation, testing and commissioning of signage, graphics and wayfinders in the elevated stations of Mumbai Metro.
Ocean Outdoor creates city centre wildlife corridors across its OOH estate
By M4G Bureau - April 07, 2021
Urban wild belts and insect hotels will encourage biodiversity.
Viacom18 appoints Sagnik Ghosh as Business Head - COLORS Bangla
By M4G Bureau - April 07, 2021
Sagnik comes with over 2 decades of experience panning Media and has led Star Jalsha and Star Bharat to leadership positions in their respective markets.
Haldiram’s integrated campaign spreads Holi fervour
By M4G Bureau - April 07, 2021
The campaign ‘Milne Ka Meetha Bahana’, launched in association with Option Designs, used the OOH platforms in Delhi and Agra.
Maruti Suzuki launches New 2021 Swift Campaign
By M4G Bureau - April 06, 2021
OOH is a part of the multimedia campaign designed by Dentsu Impact India.
Canon India appoints Manabu Yamazaki as new President & CEO
By M4G Bureau - April 06, 2021
Manabu Yamazaki takes over the baton from Kazutada Kobayashi, who was at the helm for 9 years leading growth in the India market.
OOH part of Mother Dairy’s media mix in ice creams campaign
By M4G Bureau - April 01, 2021
The 6 week-long new campaign will also be showcased across print, digital and outdoor mediums.
Magna US advt report predicts double digit growth for OOH in 2021
By M4G Bureau - April 01, 2021
Overall non-political linear ad sales (TV, radio, print, OOH) will grow by +1% to $77 billion.
dentsu X India wins media duties for Roca, Parryware
By M4G Bureau - March 31, 2021
As per the mandate, dentsu X will oversee media strategy, planning, and buying for the entire portfolio of both brands, Roca and Parryware.
Havas Media wins integrated mandate of Micromax
By M4G Bureau - March 31, 2021
The mandate includes traditional and digital media, as well as creative brand strategy.
Pepsico India launches integrated campaign for Mountain Dew Ice
By M4G Bureau - March 30, 2021
The TVC for Mountain Dew Ice will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign.
OOH to grow bigger in tier II-III, says FICCI- EY report
By M4G Bureau - March 30, 2021
The FICCI-EY report on Indian Media and Entertainment also says that DOOH will become more dominant in 2021.
Kotak Mahindra rolls out multicity OOH campaign
By M4G Bureau - March 26, 2021
The outdoor campaign has been conceptualised by Cartwheel Consultancy focusing on 6.65% p.a. – Kotak’s home loan interest rate.
Nestle UK&I to use 100% recycled paper for OOH branding
By M4G Bureau - March 25, 2021
The FMCG major is the first in UK to use 100% recycled paper for its outdoor campaigns and will use the new format to promote its brands Polo, KitKat, Quality Street, and Nescafé.