Kotak Mahindra rolls out multicity OOH campaign

Kotak Mahindra Bank has launched a multi-media campaign focusing on its home loan interest rate of 6.65% p.a.  The integrated multi-media marketing campaign includes out-of-home advertising, with a series of outdoor hoardings in prominent locations across Mumbai, Delhi-NCR, Bengaluru, Chennai, Hyderabad, Pune and Ahmedabad, a digital media campaign, engagement on social media and on ground activations and roadshows.

The campaign also includes a series of three videos that will be played across digital and social media platforms. The outdoor campaign has been conceptualised by Cartwheel Consultancy and the social and digital campaign has been designed by Tonic Worldwide.

Elizabeth Venkataraman, Joint President - Consumer, Commercial and Wealth Marketing, Kotak Mahindra Bank said, “We have seen a fundamental shift where the home has become the centre of our lives. Not only is it a place for leisure and where we spend time with our family, it is now also a place where we work and study. As we spend more time at home, people are looking for bigger and better homes.”