Bah! That's called creativity

By M4G Bureau - May 17, 2021

Running in one of the least expected places - a sheep farm in Garston, New Zealand- the billboard carries the address www.unexpectedworks.com, which redirects to DDB’s homepage featuring the refreshed visual identity.

Abhay Tewari appointed as MD & CEO of Star Union Dai-ichi Life

By M4G Bureau - May 17, 2021

Abhay joined as Appointed Actuary of SUD LIFE in the year 2014 and held the position of Joint President and Chief Actuary until he was elevated to the role of MD & CEO.

Clear Channel OMA entries shortlisted; winners to be decided by public vote

By M4G Bureau - May 13, 2021

Winners will be announced at a Clear Channel virtual awards event on 10 June.

Outdoor Advertising Awards (OAA) Contest is back

By M4G Bureau - May 13, 2021

OAA 2021 is open for entries pertaining to OOH works executed in the period April 1, 2019 to March 31, 2020 as well as April 1, 2020 to March 31, 2021; Entries are to be submitted online by June 10, 2021; Details available on: http://www.oacasia.org/awards/

OAAA unveils standardised guidelines, best practices for optimal DOOH advertising

By M4G Bureau - May 10, 2021

The framework focuses primarily on the retargeting and attribution use cases of DOOH exposure data

Mahakumbh pilgrims get to take home their Ganga, thanks to Prince Pipes

By M4G Bureau - May 10, 2021

As part of the ‘Ab Ghar Ghar Mein Ganga’ campaign in Hardwar, the the brand distributed miniature models of the Prince Pipes water tank containing the sacred river water at special kiosks across 5 ghats.

MHOA approaches MCGM for fee waiver, relief package

By M4G Bureau - May 10, 2021

MHOA seeks a 6-month waiver of license fee, 50% reduction in license fee for a period of 12 months, and a stimulus package.

Havas Group Indonesia names Sumit Kanungo as Group Strategy Director

By M4G Bureau - May 10, 2021

Sumit has led multi-location teams during the course of his career and managed blue-chip clients working at Starcom Mediavest Group, Crest (Platinum Advertising), Lintas Media Group, Emami Ltd., and Mediaedge: CIA (MEC) India, to name a few.

PredictiVu forms strategic advisory board with top industry names

By M4G Bureau - May 05, 2021

Distinguished leaders from Telecom, E-Com, Consumer Goods, IT & Consumer Research are part of the Advisory Board and will advise PredictiVu on market growth.

‘Automation, Transparency, Accountability: Key drivers for adoption of Outernet Metrics’

By M4G Bureau - May 05, 2021

The Outernet Marketing Innovation Group (OMIG), made up of regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location media technologies, held an online session to discuss the need of a common Outernet currency

Rural Marketing Association of India announces new leadership

By M4G Bureau - May 04, 2021

Biswabaran Chakrabarti was re-elected as the President of RMAI for the third consecutive term, as announced at the 16th Annual General Meeting of RMAI held virtually on May 1st, 2021 .

QR codes add more miles to static OOH

By M4G Bureau - May 04, 2021

5G network, touch-free transactions amplify the reason for using QR codes in OOH advertising.

Sleepwell rises to Covid challenge, donates 500 bedding units

By M4G Bureau - May 03, 2021

The leading mattress brand from Sheela Foam Ltd., has donated 500 bedding units to Sardar Patel COVID Care Centre, India’s largest Covid-19 facility,located in Delhi NCR.

MediaCom strengthens core leadership team

By M4G Bureau - May 03, 2021

The GroupM media agency has announced the appointment of Shekhar Sharma as Managing Partner and Averill Sequeira as Chief Product Officer.

Times OOH powers Amstrad-branded live weather updates on Mumbai airport DOOH screens

By M4G Bureau - May 03, 2021

The updates run on 52 screens, targeted at both inbound and outbound passengers