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Outdoor Advertising Awards (OAA) Contest is back

By M4G Bureau - May 13, 2021

OAA 2021 is open for entries pertaining to OOH works executed in the period April 1, 2019 to March 31, 2020 as well as April 1, 2020 to March 31, 2021; Entries are to be submitted online by June 10, 2021; Details available on: http://www.oacasia.org/awards/

Extraordinary times call for extraordinary measures. And given the times we are in, every initiative is extraordinary. In the OOH space, every single campaign that has come out in the last one year is a testimony to the grit and indomitable spirit of the whole eco-system. And what better way to salute this than to bring back the much awaited Outdoor Advertising Awards (OAA), which acknowledges and celebrates the best in OOH advertising?

The 16th annual Outdoor Advertising Awards (OAA) contest, OAA 2021, is indeed open for entries.  The difference this time is that it will take into account entries pertaining to two years, 2019-20 and 2020-21, considering the contest could not be held last year due to outbreak of Covid-19. So OAA 2021 is open for entries pertaining to OOH works executed in the periods April 1, 2019 to March 31, 2020 and April 1, 2020 to March 31, 2021.

Like every year, the terms governing the OAA contest, organised by VJ Media Works, have been revised to ensure the works are adjudicated in keeping with the new developments in the OOH industry. The terms are also revisited with the express purpose of raising the benchmark standards for the contest in different awards categories.

Details regarding the awards categories and accompanying terms & conditions are available on: http://www.oacasia.org/awards/

Speaking about OAA, Vasant Jante, Managing Director, VJ Media Works, said, “The OAA Awards is a tribute to the creativity and dynamism of the OOH stakeholders. The current edition of the contest is particularly significant and special, given the aftermath of the pandemic and the way it has impacted the  industry. OAA is our way of cheering  the industry for pulling through the crisis and a clarion call for it to keep moving ahead. We look forward to seeing the best that has come out in the last two years.”

One important change in the awards categories is the introduction of ‘OTT (Over-The-Top) Media Services’ in the Brand Categories. Over the last few years, OTT brand spends on OOH had increased quite significantly, so this sub-category has been carved out of the ‘Media & Entertainment’ sub-category.

OAA 2021 will be adjudicated by an eminent Jury comprising top brand marketers with deep knowledge of the OOH business and leading creative directors. And like the earlier OAA editions, EY will continue to be the tabulation partner for the award contest.

All entries are to be submitted online, latest by June 10, 2021.



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