LPFLEX launches world’s 1st recyclable illuminated signage system

By M4G Bureau - June 09, 2021

Designed and crafted with the Maas & Roos 360 degree, the eco-friendly product ‘GREENFLEX’ has been designed with a ‘Sustainability First’ approach ensuring protection of environment and the ecosystem.

McDonald’s India - North and East offers special deal to customers who get vaccinated

By M4G Bureau - June 08, 2021

Customers can avail the limited time offer by uploading their vaccination certificate# on McDonald’s mobile app under the ‘Got Vaccinated’ tab, along with basic details.

Airtel’s new campaign to reinforce brand popularity

By M4G Bureau - June 08, 2021

The campaign, conceived by Taproot Dentsu, highlights TRAI data, according to which, 2 in every 3 new mobile customers in India chose Airtel during September 2020 – February 2021.

Unlocking Delhi, Mumbai triggers hope of OOH revival

By M4G Bureau - June 07, 2021

OOH audiences will return as the two cities ease restrictions on people movement and congregations.

Kinetic France inks pact with Hivestack for programmatic DOOH

By M4G Bureau - June 04, 2021

Kinetic France will integrate Hivestack's demand side platform (DSP) bringing automation and performance measurement to brand campaigns in DOOH for the first time in France.

Can e-com infuse new vigour into Indian OOH?

By M4G Bureau - June 03, 2021

Rapid expansion of India’s Internet and smartphone user base is fueling e-commerce & m-commerce businesses; OOH could see a surfeit of e-com & m-com brand presence as traffic returns to the streets.

VIOOH powers JCDecaux DOOH programmatic offering in France

By M4G Bureau - June 02, 2021

In France, JCDecaux manages over 2,500 screens in all the environments where it is present: Urban digital (cities, digital window displays in local stores, premium retail) and airport digital (17 airports digitised, out of 26 airports operated in France, including Paris Charles de Gaulle and Orly)

OAAA releases OpenDirect 1.5.1 update to spec for buying & selling premium OOH via standardised automated workflow

By M4G Bureau - May 27, 2021

OpenDirect 1.5.1 will open the doorway to controlled access and improved tracking of inventory across systems.

Gold OBIE Winner in Non-Profits & Public Service

By M4G Bureau - May 27, 2021

Extra Credit Projects won the award for the ‘Ruth Bader Ginsburg Tribute’

Mondelez concludes Google Ads, Oracle Bluekai pilot campaign in Pakistan

By M4G Bureau - May 26, 2021

Communication & media agency Brainchild cites that the campaigns resulted in 15% uplift in click-through rate; the campaign was rolled out using a blend of first-party data and second-party data to find an audience with high student affinity data sets.

OAAA releases Digital Video Out of Home Buyers' Guide

By M4G Bureau - May 26, 2021

The guide covers audience segmentation, including mobile and contextual targeting; location-enhancing content; publishers; measurement and attribution, including VOOH impression measurement and proof-of-play; VOOH ad formats.

Wavemaker retains L'Oreal India media mandate

By M4G Bureau - May 25, 2021

Retaining L’Oreal in the 12th year of our association and continuing this partnership is a huge testament to our services and efforts: Ajay Gupte, CEO – South Asia, Wavemaker.

2021 OBIE Awards Virtual Show today

By M4G Bureau - May 24, 2021

The Awards show, part of the 2021 OAAA/Geopath OOH Media Conference, will be followed by knowledge sessions over 2 days on May 25-26 conducted on the virtual platform.

JCDecaux SA Supervisory Board appoints Jean-Francois Decaux as Chairman of the Executive Board; Jean-Charles Decaux as CEO

By M4G Bureau - May 21, 2021

The appointments were approved by the Supervisory Board at the company’s AGM held on May 20.

World Out of Home Organization (WOO) European Forum meeting today

By M4G Bureau - May 18, 2021

WOO will be unveiling its “Creating Global Guidelines for Out of Home Audience Measurement” initiative in the virtual conference.