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Airtel’s new campaign to reinforce brand popularity

By M4G Bureau - June 08, 2021

The campaign, conceived by Taproot Dentsu, highlights TRAI data, according to which, 2 in every 3 new mobile customers in India chose Airtel during September 2020 – February 2021.

Bharti Airtel has rolled out a new brand campaign to showcase the disproportionate customer preference for its world-class network and differentiated services. The campaign, conceived by Taproot Dentsu, highlights the brand ‘s growing subscriber base.

Commenting on the film, Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu said, “When it comes to India's telco of choice, winds of change have been brewing slowly, steadily and surely. And today, Airtel's numbers are doing the talking. Our campaign is a reflection of this simple truth, told simply.”

As per data published by the Telecom Regulatory Authority of India (TRAI), 2 in every 3 new mobile customers chose Airtel over other networks during September 2020 – February 2021. During this period, over 25 mn customers joined the Airtel network, underscoring the strength of brand. 

Shashwat Sharma, Chief Marketing Officer, Bharti Airtel said: “We have one and only one guiding principle – customer obsession. And it’s gratifying to see customers reward Airtel for constantly listening to them and innovating to serve them even better, especially at a time when the pandemic has redefined the normal. Today, Airtel has the highest number of active mobile subscribers in India and more importantly we believe we are leading in the hearts of customers.” 

Airtel has built a 5G ready network and consistently led network performance metrics in surveys by multiple global platforms. As per Opensignal, Airtel’s mobile network offers the best video and gaming experience in India. To boost this experience even further, the Company has started deploying the additional 355.4 Mhz spectrum it acquired in the recent auctions for a sum of Rs 18,699 cr.            


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