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Haldiram’s integrated campaign spreads Holi fervour

By M4G Bureau - April 07, 2021

The campaign ‘Milne Ka Meetha Bahana’, launched in association with Option Designs, used the OOH platforms in Delhi and Agra.

This Holi, Haldiram’s launched a campaign promoting ‘Milne Ka Meetha Bahana’ in association with brand communications agency Option Designs. The campaign aimed at recreating the Holi festival fervour that has been lost with the social distancing norms in place.

The campaign took an integrated communication route leveraging  the OOH platforms in Delhi and Agra. Intensive in store branding, print ads in newspaper and visibility in social media handles reiterated the message of celebrating with precautions.

The entire campaign #MilneKaMeethaBahana was conceptualized and implemented by Option Designs. Speaking about it , Rahul Gandhi, Co-Founder of Option Designs said, “Keeping in mind the enthusiasm of Holi, we wanted to create a campaign where people could stay connected through the channel of Haldiram’s and it became a source of encouragement for people to meet and greet their family and friends on Holi.”

‘Milne Ka Meetha Bahana’ also promoted Haldiram’s Gujiyas & Thandai. The campaign created impact on many social media influencers like Nikita Varma, Ranawat and Shivangi Goel, who endorsed the campaign by relishing Haldiram’s Gujiyas & Thandai on the occasion.

"The campaign #Milne Ka Meetha Bahana intended to augment the mood and fervour of celebration and give people reasons to overcome their reservations and come together to celebrate Holi with family & friends whom they haven’t met for long due to the pandemic," said a Marketing Manager at Haldiram’s.



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