Maruti Suzuki launches New 2021 Swift Campaign
By M4G Bureau - April 06, 2021
OOH is a part of the multimedia campaign designed by Dentsu Impact India.
Maruti Suzuki has launched its latest campaign for the all-new 2021 Maruti Suzuki Swift. Conceptualised and executed by Dentsu Impact India, Maruti Suzuki’s creative agency from the house of dentsu international, the campaign introduces the latest edition of the hatchback.
The film has been released on television supported by a longer edit on digital. Additionally, it is backed by elements in print, OOH and social media.
Introducing the new 2021 Swift, Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited said, “Pure performance is thrilling. But when it looks good, it’s even more thrilling. That is what makes the experience truly limitless. This is the idea behind the campaign which introduces the new 2021 Swift. With the Limitless Thrill campaign, we look forward to set new benchmarks, and win even more hearts and minds.”
Commenting on the campaign, Amit Wadhwa, President, Dentsu Impact added, “Swift is synonymous with car enthusiasts who love to push themselves beyond limits. With the new 2021 Swift, Maruti Suzuki has taken the pedestal a notch higher with new looks to match the aspirations of a modern-day customer. As their partners, we are excited to be a part of the Swift’s launch and create newer milestones with them.”
Anupama Ramaswamy, Managing Partner and National Creative Director, Dentsu Impact commented, “Performance always has a wow factor. And when it meets a world of style, it truly becomes a head turner. Swift has always been a thrill to drive, and now it has taken the experience one step further, by thrilling us with its all-new style. This campaign is a testament to this.”