Japan’s Eneos goes OOH to grab market share in India

Aggressively expanding its footprint in the Indian sub-continent, leading oil brand from Japan, Eneos, has launched an OOH exclusive campaign to make its presence felt in the Indian market.

In line with the growing demand for high-quality automobile oil post COVID 2020 lockdown, Eneos has launched an advertising campaign on various mediums like radio, auto branding, hoardings and transit media. The bus branding campaign on the city buses in Gurugram has been carried out by MyHoardings.

In India, ENEOS is the brand name for various products manufactured, marketed and sold by JXTG Nippon Oil & Energy Corporation, the largest oil company of Japan. The primary business of ENEOS includes sales and marketing of high quality lubricants and greases in India.

With vast expertise in the oil sector and decades long presence in global markets, the company's Indian arm JX Nippon Two Lubricants India Private Limited is looking to enhance its presence in the Indian market.