Schmooze’s ‘Meme-Based Dating’ Campaign

Schmooze, the AI-powered meme-based dating app, has taken social media by storm this Valentine’s season with its quirky and unconventional #MemeBasedDating campaign. Blending humor, digital engagement, and real-world activations, the campaign resonated with Gen Z, turning dating into a fun, shareable experience. 

With humor at its core, the campaign encouraged users to interact with memes, showcasing how shared comedic preferences can foster deeper connections. As the hashtag gained momentum, Schmooze amassed 13 million+ impressions on Twitter, securing the #1 trending spot on X (Twitter) with over 2,500+ organic posts fueling the conversation. 

Instagram powerhouse @Sarcastic_us, boasting over 11.2 million followers, featured the campaign, further amplifying its reach. Memes and witty one-liners flooded social feeds, ensuring that Schmooze’s message was everywhere Gen Z was scrolling. 

Amidst the social media frenzy, the campaign even caught the attention of Stephen Colbert, who gave it a shoutout on The Late Show. His witty take on meme-based dating further amplified Schmooze’s reach, cementing its place in pop culture. With Colbert’s signature humor, he playfully dissected some of the campaign’s funniest dating memes, driving even more curiosity toward the app. 

Taking the meme frenzy beyond screens, Schmooze’s campaign took to the streets through branded auto-rickshaws across major Indian cities including Delhi, Gurgaon, Noida, Hyderabad, Kolkata, Chennai, Bengaluru, Pune. These rickshaws, wrapped in viral-worthy, humor-infused taglines, turned daily commutes into shareable moments, reinforcing Schmooze’s offline presence. The transit media execution, powered by BrandOnWheelz, played a pivotal role in ensuring the campaign’s high visibility and engagement across urban landscapes. “Our mission has always been to bridge digital narratives with real-world impact. By integrating transit media into Schmooze’s meme-driven campaign, we transformed everyday journeys into interactive brand experiences.” says Mohammed Asghar, CEO & Co-founder of BrandOnWheelz 

From digital virality to on-ground activation, Schmooze’s #MemeBasedDating campaign has redefined how brands engage Gen Z, proving that a good laugh might just be the key to modern matchmaking.