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Home » OOH News » Mondelez India plans activation for Cadbury Dairy Milk Lolly launch
Mondelez India plans activation for Cadbury Dairy Milk Lolly launch

By M4G Bureau - April 15, 2021

The launch will be supported by a strong sampling plan to generate consumer trials coupled with strong in-market activation plans.

Mondelez India, the makers and bakers of popular brands including Cadbury Dairy Milk, Bournvita, and Oreo among others, sets foot into the fast-growing sub-segment in the confectionery category of Lollipops, with the launch of Cadbury Dairy Milk Lolly. With this foray, the company is entering a white space in the category of being the only Chocolate Lollipop in India. With much-loved Cadbury Dairy Milk chocolate, enrobed in caramel casing, this latest entrant will offer consumers a unique indulgent experience.

The launch will be supported by a strong sampling plan to generate consumer trials coupled with strong in-market activation plans.

Commenting on this latest innovation, Inderpreet Singh, Associate Director – Marketing (Beverages, Meals, Candies & Gums), Mondelez India, said, “Our play in the candy category dates back to over 50 years from now, and has garnered umpteen consumer love as we continue to be the pioneers in providing the best eat experiences to the consumers. This innovation is another testament to our coherent efforts of penetrating deeper into markets and striking the right chord with the continuously evolving consumer palate. Cadbury Dairy Milk Lolly being the only chocolate lollipop in the segment provides the brand with an opportunity to strengthen its foothold in the category and stay true to its vision of proving consumers with more choice. By uniting India’s much-loved and most trusted Cadbury Dairy Milk’s strong equity and legacy in a new avatar, we are all set to conquer hearts yet again and further solidify our stance in the myriads of snacking options in the country.”

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