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Home » Campaigns » Birla Estates gives Worli artistic facelift with Mumbai Rising initiative
Birla Estates gives Worli artistic facelift with Mumbai Rising initiative

By M4G Bureau - March 19, 2021

Birla Estates will be beautifying and turning the walls of Pandurang Budhkar Marg (PB Marg) into canvases to paint 10 different stories capturing the nuances of Mumbai city tying everything back to the core theme of Mumbai Rising.

Worli, the seaside promenade of Mumbai and a prime locality in the city, is now taking centre stage to retain its livelihood and attraction as the core business and entertainment nucleus of South Bombay.

In line with the vision of the government, which is focused on revamping Worli and slowly upgrading the entire city’s infrastructure along with state of the art recreational facilities, Birla Estates Private Limited, a wholly owned subsidiary of Century Textiles and Industries Limited (B. K. Birla group), has taken up the responsibility of reconfiguration and beautification of the expanses around Dr Annie Besant Road and Pandurang Budhkar Marg (PB Marg) in Worli as a public art initiative keeping ‘Mumbai Rising’ as a centre stage theme.

The theme is a depiction of the city's growth from seven separate islands to one of the world’s largest cities charted through the lens of architectural landmarks that have come and gone, as well as those that still stand or are just taking shape.

Birla Estates will be beautifying and turning the walls of Pandurang Budhkar Marg (PB Marg) into canvases to paint 10 different stories capturing the nuances of Mumbai city tying everything back to the core theme of Mumbai Rising. In addition to this, Birla Estates has also taken up the responsibility to refurbish pavements and enhance the area on both Dr Annie Besant Road and Pandurang Budhkar Marg (PB Marg) with planters, and build a cleaner and greener habitat.

Commenting on the initiative, K. T. Jithendran, CEO, Birla Estates, said – “Mumbai Rising is a public art initiative in line with our credo of maintaining the heritage of our city, while creating an interactive ecosystem, which ties back to our vision of being consumer centric and delivering high quality spaces at the back of our ideology of LifeDesigned. It is an honour to be able to partake in changing the landscape of Worli for the betterment of the locale.”

This beautification project is part of Birla Estates’ mission to create LifeDesigned spaces, which means to build and nurture the ecosystems around life, for life through creation of urban canvases that interacts with the people around it.

To bring alive the whole beautification project through a public art initiative, Birla Estates on boarded the Floating Canvas Company, an art and design based startup with a team of some very renowned artists like Mayur Mengle, Osheen Siva, Tanya Eden, etc. and the Aravani Art Project: a collective of diverse women artists who identify across the spectrum as transgender- women, gender-fluid women, and cis-gender women, worked their magic on Pandurang Budhkar Marg (PB Marg) to transform the place around the theme Mumbai Rising.

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