Breathe easy, says Dabur in campaign to aid night shift warriors
By M4G Bureau - March 16, 2021
The brand campaign for Dabur Ayurvedic Nasal Drops with Anugrah Madisona had a mobile set up travelling through prominent routes of New Delhi-NCR distributing the nasal drops to help police, security and other personnel working late nights.
Dabur recently initiated a goodwill campaign to promote its Dabur Ayurvedic Nasal Drops. In association with Anugrah Madison, a unit of Madison World that specializes in rural outreach, the brand launched the ‘Khul Kar Jiyo, Surakshit Raho’ campaign, expressing gratitude to night shift police personal and security guards working late nights across Delhi-NCR, despite the freezing winter. The campaign focused on ensuring congestion free breathing for policemen, security forces, watchmen, security guards and newspaper vendors working late nights in New Delhi . With a mobile set up, the team traversed through prominent routes of New Delhi and distributed the Nasal Drops from 10 pm to 7 am.
The campaign van was inaugurated by Station House Officer of the Deshbandhu Gupta Road Police Station and was conducted in New Delhi, Noida and Ghaziabad.
Speaking about the initiative, Durga Prasad, GM - Marketing, Ethical Portfolio, Dabur India Limited, said “Dabur Nasal Drops (spray format) combines the rich experience of Dabur with the therapeutic benefits of Shadbindu Tail, Anu Tail and Badam Tail. The brand acknowledges people’s beliefs and contributes to their faith by doing their bit towards building a healthier community. Anugrah Madison and Dabur continue to collaborate in ventures that work towards the growth of brand and community.”
Sunny Vohra, CEO, Madison Turnt & Anugrah Madison, says, “The ongoing Corona virus pandemic combined with the Delhi winters takes a lot of planning and team effort to executive an on-ground campaign of this scale with safety and precaution. We’re proud of the way the team planned and executed the Dabur Nasal Drops campaign.”