Campaigns

Dabur engages devotees at Kamakhya Devi temple with Rheumatil foot massage camp

The brand set up a specially designed Rheumatil foot massage camp near the famous Kamakhya Devi temple in Guwahati on the occasion of Chaitra Navratri, which attracts lakhs of devotees.

Published

April 21, 2022

M4G Bureau

Dabur has been active in engaging devotees and pilgrims at temples and other religious centres during festivals and auspicious occasions. In step with this approach, the brand recently set up a specially designed Rheumatil foot massage camp near the famous Kamakhya Devi temple in Guwahati on the occasion of Chaitra Navratri (April 2 – April 10).

This temple in Guwahati is a popular pilgrimage site and lakhs of devotees come to seek the blessings of Goddess Kamakhya Devi on this auspicious occasion.

“Dabur is committed to its motto of being dedicated to the health and well-being of every household. With our strong 138-year-old heritage, we feel privileged to take care and make elaborate arrangements for devotees visiting Kamakhya Devi Temple during this Navratri, which attracted over 3 lakhs devotees from all over the country,” said Dr Durga Prasad, Ethical Marketing Head, Dabur India.

Rajesh Radhakrishnan, CEO & Founder, Mindwave Media, said, “We are helping brands like Dabur achieve their objective, while serving the community. Purpose-driven marketing is a great way to find your audience and hit the right chord for your brands. We recorded an unbelievable response at the Rheumatil foot massage stall. A total of 5,000+ devotees visited the stall in 9 days.”