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DMRC invites bids for station co-branding, other ad rights

By M4G Bureau - March 23, 2021

Licensee shall be granted advertisement rights at the selected metro stations to design, procure / manufacture, install, manage, operate, maintain, market and sell advertising opportunities subject to the terms and conditions

Delhi Metro Rail Corporation Ltd (DMRC) has invited e-tenders on two packet system for granting license for exclusive co-branding of select DMRC Metro Stations including some on the Phase-III network.

Details:

Category

Scope             

 

A1

 

• 250 sq.m. Indoor advertisement space

• 100 sq.m. outdoor advertisement space

• 3 Canopy (6*6 sq.m. each)

• 10 sqm retail space

• Indoor/outdoor colouring in brand colours

• Suffix to existing name of the station

 

A2

 

• 250 sq.m. Indoor advertisement space

• 100 sq.m. outdoor advertisement space

• 3 Canopy (6*6 sq.m. each)

• 10 sq.m. retail space

• Indoor/outdoor colouring in brand colours

• Prefix/ suffix to existing name of the station

 

B1

 

• 100 sq.m. outdoor advertisement space

• 10 sq.m. retail space

• Indoor/outdoor colouring in brand colours

• Suffix to existing name of the station

 

B2

• 100 sq.m. outdoor advertisement space

• 10 sq.m. retail space

• Indoor/outdoor colouring in brand colour

• Prefix/ suffix to existing name of the station

 

C1

• 100 sq.m. outdoor advertisement space

• 10 sq.m. indoor advertisement space

• 10 sq.m. retail space

• Indoor/outdoor colouring in brand colour

• Suffix to existing name of the station

C2

• 100 sq.m. outdoor advertisement space

• 10 sq.m. indoor advertisement space

• 10 sq.m. retail space

• Indoor/outdoor colouring in brand colour

• Prefix/ suffix to existing name of the station

 

D1

• sq.m. indoor advertisement space

• Indoor/outdoor colouring in brand colour

• Suffix to existing name of the station

 

D2

  • 10 sq.m. indoor advertisement space

• Indoor/outdoor colouring in brand colour

• Prefix/ suffix to existing name of the station

 

E1

 • Indoor/Outdoor colouring in brand colour

• Suffix to existing name of the station

 

E2

• Indoor/Outdoor colouring in brand colour

• Prefix/Suffix to existing name of the station

 

According to the tender, in addition to co-branding metro station name as a prefix/suffix, the licensee shall be granted advertisement rights at the selected metro stations to design, procure / manufacture, install, manage, operate, maintain, market and sell advertising opportunities subject to the terms and conditions specified in the License Agreement and with prior approval of DMRC Ltd.

DMRC shall provide branding opportunities/advertisement spaces up to 100 sq.m. on outdoor structures/façade of the metro station and up to 250 sq.m. of indoor display space at the selected metro station, at the quoted rate of annual license fee for co-Branding at the selected station. Outdoor Advertisement inventory has to be utilised for same brand which is approved for Co-Branding at the selected metro station

Exclusive Co-Branding license for operational metro stations shall be granted for a period of 10 years with a lock-in period of 2 years. 

The tender can be submitted from 06.04.2021 (09:30 hrs.) to 19.04.2021 (till 1500 hrs) and the bid will open on 20.04.2021 (at 1500 hrs).

Also, DMRC invites open e-tenders to License out ‘Exclusive Indoor Advertising Rights’ inside selected Metro stations i. e. from Patel Chowk to ArjanGarh Metro Stations on Line No.-2 (Yellow Line) of DMRC network for 9 years of tenure.

DMRC has adopted a single stage two packet Bidding Process to select a suitable highest Bidder to grant ‘Exclusive Indoor Advertising Rights’ inside selected Metro stations.

Bidders have to bid for the full/ entire offered advertisement spaces without any provision for partial surrender of the licensed spaces during the currency of the contract along with/ after submitting tender cost and undertaking for Tender Security Declaration. Contract for ‘Exclusive Indoor Advertising Rights’ inside selected Metro stations i. e. from Patel Chowk to ArjanGarh Metro Stations on Line No.-2 (Yellow Line) of DMRC network with minimum chargeable/ offered area of1405 sqm shall be awarded to the bidder.

The tender submission date is till 05.04.2021 at (10:00 hrs) and the bid will open on 05.04.2021 at (10:00 hrs)

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