DMRC opens bid for metro trains’ exclusive advertising rights
By M4G Bureau - December 29, 2020
The tender includes Line no 1 i.e. Red line for 9 years of duration
Delhi Metro Rail Corporation Ltd. invites bids through an open e-tender, in two packet system to license out ‘Exclusive Advertising Rights’ of Delhi Metro trains on Line No.-1 (Red Line) of DMRC network for nine (9) years.
The selected Bidder will be given exclusive rights to design, procure/ manufacture, install, manage, operate, maintain, market and sell advertising opportunities on selected Delhi Metro trains on Line-1 subject to the terms and conditions specified in the License Agreement. Also create new innovative advertising opportunities of Metro trains including experiential marketing, advertisements by visual aids, smart posters for use e-commerce for on-line or off-line shopping purposes, etc.
The procurement, fabrication, installation & erection of advertising units will have to be handled by the bidder. Advertisement inventory shall include prefabricated static advertisement spaces/ panels inside Metro trains and train exterior for wrapping. However, the line no 1 doesn’t offer scope for any digital advertisement in this contract.
The last Date & Time of Submission (e-tender) of online Bid is 14th Jan 2021 and the bids will open on the following day i.e. 15th Jan 2021.
Tender Document can be downloaded from DMRC's website www.delhimetrorail.com under tab “Tenders” and subhead “Property Development & Property Business Tenders” and has to be submitted online through e-tendering portal i. e. https://eprocure.gov.in/eprocure/app.