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Noida Metro issues two advertising tenders

By M4G Bureau - March 22, 2021

An RFP for 13 co-branding stations and a tender for audio commercial announcements have been launched by the corporation

In a bid to increase non-fare revenue, the Noida Metro Rail Corporation (NMRC) Limited has launched two tenders for advertising rights.

The first tender is for playing Curated Music and Content with commercials at NMRC Stations and Depot through Public Address system. The applicants must have experience in media and entertainment industry for this one of its kind tenders. The tender will be awarded for 24 months.

The corporation has clearly set down some evaluation parameters for the Technical Proposal with specified grades or marks as per suitability or compatibility with the parameter:

Evaluation Parameter	Maximum Marks
Experience in providing services (as per clause 2, Broad Project Scope) in India, especially to government/private entities/departments. - Up to 2years’ experience : 20 marks - More than 2 to 5 years of experience : 30 marks - > 5 years’ experience : 50 marks	50
E2 experience in work of similar nature One assignment of similar nature: 20 marks	50
Evaluation parameter	Maximum Marks
Two assignments of similar nature: 30 marks More than Two assignments of similar nature: 50 marks
Total (E1+E2)	100

The financial proposals of only technically qualified bidder (qualified bidders) with minimum marks of 40 will be considered.

The other tender is for RFP for co-banding rights at Metro Stations in the NMRC Network. This will be given for a period of 10 years.

The Licensee can utilize any format of advertisement including but not limited to backlit panels, scrollers, digital display, etc. as indicated above at the selected Metro Station with prior written approval from NMRC. However, audio advertisement in any form is not permitted and there will be no change in NMRC’s station announcement/train announcement/notification/ inside train name/or any other document due to Co-Branding of the station. NMRC shall provide maximum display area as tabled below at each of the selected Metro Station and shall include the following considering the operational feasibility of the locations:

i. All feasible spaces including staircases (outside the station building). Any space/advertisement area falls either outside the station or inside the station will solely be decided by NMRC and it will be binding on the licensee & licensee cannot make any claim or compensation for this.

ii. Smart posters, visual display by electronic media, without audio

iii. Projectors/holography or any other innovative advertisement media

iv. Installation of digital advertisement panels in the form of LCD / LED panels, video walls

or any similar format of advertisement, without audio

v. All under construction/upcoming/future FOBs (if any) will not be the part of the co-branding and outdoor advertisement contract, however existing FOB at the time of tender (if any) will be the part of the co-branding and Outdoor Advertisement Rights contract.

Note: - Electronic/digital media for outdoor advertisement will be permitted subject to the conformity with the available statutory guidelines and its amendment from time to time and approval by NMRC.

Sl. No.	Station Name	Inside Station Advertisement Area (In Sqm)	Outside Station Outdoor Advertisement Area (In Sqm)
1.0	Noida Sec -51	210	NIL
2.0	Noida Sec -50	240	420
3.0	Noida Sec -76	200	420
4.0	Noida Sec – 101	200	200
5.0	Noida Sec -81	200	210
6.0	NSEZ	200	500
7.0	Noida Sec – 83	210	320
8.0	Noida Sec - 142	140	180
9.0	Noida Sec – 144	200	420
10.0	Noida Sec -145	200	420
11.0	Noida Sec -147	200	420
12.0	GNIDA Office	200	450
13.0	Depot Station	140	150