Tech innovation for better health: Fujifilm’s campaign msg
By M4G Bureau - March 17, 2021
The OOH campaign has been spotted in Delhi across varied formats.
Fujifilm India Pvt Ltd’s globally proclaimed “NEVER STOP” series is now being seen on the OOH platform in India. The campaign, ‘Never Stop Innovating for a Healthier World’highlights how life-changing technologies can enable people to move beyond their health challenges to pursue all that inspires them. The OOH campaign has been spotted in Delhi across various formats.
The campaign articulates the idea of ‘Preventive healthcare with a mantra of Innovating for a healthier world.’ The brand’s campaign proposition is that while serious diseases may seem to limit an individual’s capabilities and begin to define them, innovative new medical technologies from Fujifilm India can help empower people with the high-functioning imaging solutions and knowledge they need to lead a longer life.
Commenting on the campaign, Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd. Said, “Fujifilm India has always been at the forefront of healthcare innovation. For us, it has been about celebrating the ‘Never Stop’ spirit of people and inspiring them to learn the possibilities that good care can bring. We are aiming at shaping the future of healthcare in India with our leading technologies, equipment and solutions. This year, we are showcasing the ways in which we help touch the lives of people through these technologies to lead healthier and better lives.”
Additionally, Tribhuwan Joshi, Lead, Brand Communication, PR & CSR Fujifilm India stated, “As part of our global campaign, we are thrilled to strengthen our commitment to ‘Never Stop’ believing, innovating, changing and challenging for a healthier world. We are following a 360-degree approach and the campaign will be promoted across all print and digital mediums like metro stations, airports and hospitals. With this campaign, we aim to offer solutions to the consumers for a safer and healthier tomorrow.”
Jaibeer Ahmad, Sr. Vice President of Cheil India adds, “In line with Fujifilm’s global series - Never Stop, we are happy to associate with them for driving the movement of a healthier world. The campaign showcases Fujifilm’s unwavering commitment of introducing innovative healthcare products and services to the Indian market. Given the interesting concept of ‘Never Stop’, we thought of creating a film that builds a strong emotional connect with the audience and resonates with the brand.”