Mondelez India plans to promote 5Star Oreo through innovative OOH
By M4G Bureau - March 12, 2021
The OOH medium will be a part of a 360-degree integrated marketing communication to create buzz around the brand.
Mondelez India, the makers and bakers of Cadbury Dairy Milk, Cadbury Bournvita, and Oreo among others, have announced the launch of Cadbury 5Star Oreo, strengthening their premium snacking portfolio.
The launch of the multi-textured Cadbury 5Star Oreo will be supported by a 360-degree integrated marketing communication, which includes strong digital, innovative outdoor, solid in-store visibility and engagement building influencer activity.
Commenting on this new innovation, Anil Viswanathan, Senior Director, Marketing (Chocolates), Insights and Analytics, Mondelez India, said, “As the market leaders in Chocolates and a strong challengers in Biscuits, we have the onus to stay true to our vision of leading the future of snacking by providing consumers with the right snack, for the right moment, made the right way. With this launch, we intend to accelerate the growth momentum of our premium portfolio and focus on agile innovations to stay ahead of the evolving demand curve. We believe that Cadbury 5Star Oreo is truly a cross pollination of two forever young brands of the iconic Chocolate and Biscuit category which will further expand Cadbury 5Star’s repertoire and take its stance in the countline segment a notch higher.”