Results For "Cadbury"
55 News Found
Saket Agarwal, GM – Brand & Marketing, D’Decor joins OAA 2023 Jury
In OOH News By M4G Bureau - May 25, 2023
Saket is a seasoned marketing professional with 15+ years of experience, working with D’Décor and FCB
‘OOH is a very important touchpoint through which we can reach our consumers’
In Viewpoints By N Jayalakshmi - April 06, 2022
In an exclusive interaction with Media4Growth/Outdoor Asia, Anil Viswanathan, Vice President - Marketing, Mondelez India, a leader in the snacking category, talks about the role of OOH in taking the brand narrative forward, about why the medium must be re-imagined so as to be part of an integrated marketing plan, and more. Presented below are excerpts from the conversation.
Cadbury Dairy Milk partners Mumbai Cricket Association in shining the light on the unsung heroes of cricket - ground staff
In Campaigns By M4G Bureau - March 31, 2022
The campaign created by Ogilvy has the brand highlighting the efforts to treat the ground staff at par with the cricketers, making them the real stars of the tournament with best-in-class travel, accommodation, customised jerseys designed by renowned Fashion Designer Masaba Gupta, throughout the season.
‘Do Nothing’ and bank on it
In Campaigns By N Jayalakshmi - November 22, 2021
Mondelez India extends its ‘Do Nothing’ proposition for Cadbury 5 Star with the launch of ‘NothingCoin’, a new form of currency, that is supported by 360-degree integrated marketing communication, including digital films, innovative outdoor, and influencer-led activation.
Mondelez India plans activation for Cadbury Dairy Milk Lolly launch
In OOH News By M4G Bureau - April 15, 2021
The launch will be supported by a strong sampling plan to generate consumer trials coupled with strong in-market activation plans.
Mondelez India plans to promote 5Star Oreo through innovative OOH
In OOH News By M4G Bureau - March 12, 2021
The OOH medium will be a part of a 360-degree integrated marketing communication to create buzz around the brand.
Mondelez’s new V Day question: How far will you go for love ?
In Campaigns By M4G Bureau - February 12, 2021
The Valentine’s Day campaign for Mondelez’s Cadbury Dairy Milk Silk is being deployed at large format sites in metro cities
Mega LED screen promises infinite opportunities to brands
In Digital OOH By M4G Bureau - February 04, 2021
The 39.4ft (w) X 16.4 ft (h) LED wall at Infiniti Mall in Mumbai has drawn brands like Bank of Baroda, ITC, Samsung, Netflix and Cadbury, among others, for their latest campaigns
Mondelez India to launch Cadbury Dairy Milk Silk Mousse with on-ground & outdoor activation
In OOH News By M4G Bureau - January 18, 2021
The new decadent bundle from Cadbury Dairy Milk Silk is being launched with a high intensity multi touch-point IMC campaign