Industry News

Madison Media, Wavemaker India lead OOH victories at EMVIES 2024

The esteemed event gathered industry leaders and creatives to celebrate advertising excellence on March 22

Published

March 27, 2024

EMVIES - Media Agency of the year

The 24^th edition of EMVIES 2024, held in Mumbai on March 22, spotlighted Madison Media, Rapport, Omnicom Media Group, and standout performer Wavemaker India for their innovative OOH advertising campaigns.

Wavemaker India showcased its versatility across various categories at the recent awards ceremony, with also notable success in the OOH and ambient media category. Among the six awards presented in this category, Wavemaker India stood out, securing recognition for their innovative Cadbury ad campaign with Mondelez India Food. The campaign, titled “Cadbury Celebrations #MyBirthdaySong,” captivated audiences with its AI-Driven Cinematic Spectacle that redefined birthday celebrations.

Alongside Wavemaker India’s triumph, Madison Media also made a significant impact, securing two awards for their collaborations with Godrej Industries and Hindustan Unilever. Their campaigns, “Home Invasion: Laal HIT’s Ambient Media Masterstroke” and “OMG its CNG” for Tata Altroz iCNG respectively, demonstrated creativity and effectiveness in engaging audiences through ambient media strategies.

Rapport’s campaign for Taj Mahal tea, titled “Taj Mahal ‘Megh Santoor'”, and Omnicom Media Group’s innovative approach with “Apple-iPhone to cinema screen – Shot on iPhone by Vishal Bhardwaj” also received recognition, highlighting the industry’s commitment to creativity and strategic brilliance in OOH and ambient media advertising.

Overall, Wavemaker India won the Best Media Agency of the year, and Mondelez India secured the Best Media Client of the year award.