HUL retains IPG’s Rapport as OOH media agency

Rapport, the Out-of-Home (OOH) agency under the Interpublic Group (IPG), has successfully retained the OOH media mandate for Hindustan Unilever Limited (HUL) following a competitive multi-agency pitch. 

The pitch saw participation from leading global agencies, with HUL reportedly focusing on a meticulous evaluation process to align with its strategic objectives and strict audit requirements. After a thorough review, Rapport emerged as the chosen partner, reaffirming its longstanding association with one of India’s largest advertisers. 

The mandate entrusts Rapport with managing HUL’s nationwide OOH campaigns, enabling the brand to leverage impactful outdoor advertising solutions to connect with consumers across urban and rural markets. This win further solidifies Rapport’s position as a leader in India’s growing OOH advertising landscape.