Sahil Gambhir joins Rapport Initiative as General Manager – OOH

Sahil Gambhir has joined Rapport Initiative, Omnicom Media’s Out of Home (OOH) agency, as General Manager – OOH. 

In his new role, Sahil will lead a portfolio of marquee accounts, including Netflix and other leading brands, while driving strategic client partnerships, business growth and innovative OOH solutions. 

Sahil joins Rapport Initiative from WPP Media – Kinetic & Interactive, where he was Senior Business Director, leading OOH and cinema media solutions for several prominent brands. 

With over 15 years of experience in the industry, Sahil has worked across premium OOH, transit and airport media, cinema integrations, mall branding, experiential marketing and large-format innovations. His client portfolio has included Netflix, NPCI, Indriya (Aditya Birla Group), BCCI, UltraTech, Rolex, Bvlgari, Mondelez, TOTAL Energies, Lupin and Zydus, among others. 

He has also been associated with several recognised campaigns for Netflix India, including its Squid Game campaign ecosystem, along with campaigns such as Navrasa and Minnal Murali. 

Commenting on his appointment, Gambhir said, “I am excited to begin this new chapter with Rapport Initiative and the Omnicom Media network. OOH is evolving rapidly, and I look forward to leveraging my experience across OOH, cinema and experiential to build innovative solutions for brands and contribute to the growth of the business.” 

Sahil has been recognised with industry honours including the OAC Industry Awards and exchange4media Awards and has also been featured as a Young Outdoorian in Outdoor Asia Magazine.