‘OOH is a very important touchpoint through which we can reach our consumers’

In Viewpoints By N Jayalakshmi - April 06, 2022

In an exclusive interaction with Media4Growth/Outdoor Asia, Anil Viswanathan, Vice President - Marketing, Mondelez India, a leader in the snacking category, talks about the role of OOH in taking the brand narrative forward, about why the medium must be re-imagined so as to be part of an integrated marketing plan, and more. Presented below are excerpts from the conversation.

Wavemaker Is Media Agency Of The Year; HUL Best Media Client Of The Year at 22nd EMVIES

In OOH News By M4G Bureau - March 28, 2022

The Times of India Group instituted the Pradeep Guha trophy for Young EMVIE Of The Year was awarded to young gun - Rupesh Shah, Wavemaker; Recognition for Best Work on Inclusion Presented by Google went to DDB MUDRA GROUP and Hardcastle Restaurants Private Limited

‘Do Nothing’ and bank on it

In Campaigns By N Jayalakshmi - November 22, 2021

Mondelez India extends its ‘Do Nothing’ proposition for Cadbury 5 Star with the launch of ‘NothingCoin’, a new form of currency, that is supported by 360-degree integrated marketing communication, including digital films, innovative outdoor, and influencer-led activation.

Mondelez India plans activation for Cadbury Dairy Milk Lolly launch

In OOH News By M4G Bureau - April 15, 2021

The launch will be supported by a strong sampling plan to generate consumer trials coupled with strong in-market activation plans.

Mondelez India plans to promote 5Star Oreo through innovative OOH

In OOH News By M4G Bureau - March 12, 2021

The OOH medium will be a part of a 360-degree integrated marketing communication to create buzz around the brand.

Mondelez’s new V Day question: How far will you go for love ?

In Campaigns By M4G Bureau - February 12, 2021

The Valentine’s Day campaign for Mondelez’s Cadbury Dairy Milk Silk is being deployed at large format sites in metro cities

Mondelez India to launch Cadbury Dairy Milk Silk Mousse with on-ground & outdoor activation

In OOH News By M4G Bureau - January 18, 2021

The new decadent bundle from Cadbury Dairy Milk Silk is being launched with a high intensity multi touch-point IMC campaign

Mondelez India promotes sellers this Diwali

In OOH News By M4G Bureau - November 06, 2020

Also displayed on the OOH channel, the brand leverages Artificial Intelligence to create India’s first hyper-personalized ad, promoting 1800+ local retailers, across 260+ pin codes

Mondelez India plans for integrated marketing campaign for Bournvita Fills

In OOH News By M4G Bureau - August 28, 2020

The company enters breakfast cereals space with the launch of Bournvita Fills

Mondelez India unveils mystery behind #KahanGayiCadbury campaign

In Campaigns By M4G Bureau - August 05, 2020

The brand designs a 360-degree campaign to launch its newest product in the chocobakes range