Goa Carnival soars high with IndiGo’s OOH spread
By M4G Bureau - February 09, 2021
The celebration, part of the ‘India by IndiGo’ campaign’ is being promoted across OOH media at Goa, Delhi, Mumbai, Bengaluru and Hyderabad
Spreading festive cheer as part of its ‘India by IndiGo’ campaign, India’s leading carrier, IndiGo has launched a new campaign coinciding with the Goa Carnival happening between February 07 and February 16. ‘India by IndiGo’ was launched with Durga Puja in October, followed by Diwali and Christmas in November and December, respectively. IndiGo is now celebrating the Goa Carnival at Goa, Delhi, Mumbai, Bengaluru and Hyderabad.
The celebrations during the Goa Carnival will include local Goan dance at the airport, with staff dressed in traditional clothing and boarding announcements will be made in Konkani and English.
Temporary hand paint activity for passengers, distribution of masks for kids and a photo booth for pictures in traditional clothes and masks have been organised at the airports. Additionally, special Goan food menu has been introduced as part of the 6E tiffin including veg and non-veg Xacuti, which will be available exclusively on flights between Goa and Delhi, Mumbai, Bengaluru and Hyderabad for travel dates between February 12 and February17, available via pre-booking on IndiGo website.
The campaign is being promoted across OOH and activations in these five airports and all digital channels including website, social media and emailers.
William Boulter, Chief Commercial Officer, IndiGo said, “We have been celebrating India’s cultural diversity and vivaciousness over the last few months through the ‘India by IndiGo’ campaign. We kickstarted this campaign to bring about the much-needed cheer for our customers travelling during the festive season and beyond, with celebratory dances, music, food, motifs, and traditional costumes that signify the festival mood in full swing. From Durga Puja through Diwali, Christmas and now Goa Carnival, we wholeheartedly welcome our customers to celebrate with us as they travel onboard our lean, clean, flying machine.”