AdQuick.com launches Analytics as a Service for OOH campaigns

In OOH News By M4G Bureau - June 24, 2022

This first-ever service enables marketers, agencies and media owners to measure the effectiveness of outdoor advertising campaigns with granular data

‘There’re great opportunities to work with Govt today’

In Viewpoints By N Jayalakshmi - May 16, 2022

In a conversation with Media4Growth, Amit Kapoor, Managing Director of OOH solutions company US Advertising, a leading industry player which has developed AI backed tools for measurement and monitoring in the context of OOH campaigns, shares his observations on market trends, opportunities and challenges in the space.

Frooti steals the thunder this summer on OOH

In Campaigns By M4G Bureau - April 21, 2022

The high impact OOH campaign for Parle Agro’s iconic brand Frooti has been rolled out by Platinum Outdoor and covers 140 cities across the country.

Moving Audiences powers #HallyuBarengNetflix contextual DOOH campaign in Indonesia

In Digital OOH By M4G Bureau - March 23, 2022

Dynamic triggers were set up for the show ‘Forecasting Love & Weather’, where when it was raining, the creative that appears on the billboard would be ‘rainy’ creatives. Likewise, when it is sunny, ‘sunny’ creatives appeared.

Stable contracts, proper legal system, vision & reputation vital to attracting big investments to OOH: Noomi Mehta, Chairman, IOAA

In OOH News By M4G Bureau - March 14, 2022

Attribution is central to OOH audience measurement; IOAA is making a start. “Ultimately we hope to go toward making a unified measurement system to that we can evaluate the effectiveness of an OOH campaign,” said Noomi.

Fastrack keeps time with OOH

In Campaigns By M4G Bureau - March 04, 2022

The brand has time to time unveiled highly creative and attractive OOH campaigns.

OOH major Lamar Advertising joins WOO

In OOH News By M4G Bureau - February 22, 2022

Lamar operates more than 352,000 billboard, transit, airport and interstate logo displays in the US and Canada, including the largest network of large-format digital displays in the US, with more than 3,900 digital units.

Vivo V23 series multi-city DOOH campaign exemplifies online-offline convergence

In Digital OOH By M4G Bureau - January 31, 2022

Eyetalk Media Ventures partners Vivo India in taking social media influencers and diners to DOOH

Pikasso ties up with Hivestack to place premium assets on pDOOH SSP

In Digital OOH By Rajiv Raghunath - January 25, 2022

The tie-up will enable advertisers to incorporate Pikasso’s roadside and shopping mall inventory into their DOOH campaigns across the Middle East, regions of Levant, North and West Africa, and the Caucasus

‘83’ sets the pulse racing on OOH streets

In Campaigns By M4G Bureau - January 07, 2022

Bright Outdoor unveils the multi-city OOH campaign, using mainly large formats that evoked a sense of awe