Interspace Communication to lead Polycab's brand refresh OOH campaign in the South market

In Campaigns By M4G Bureau - October 17, 2023

The campaign spanned across prominent cities, including Hyderabad, Chennai, Bangalore, and Kochi.

Posterscope unveils innovative campaign for Cornitos Crusties

In Campaigns By M4G Bureau - September 11, 2023

The popular brand of snacks introduced its new offering with an innovative OOH campaign.

Rapport unveils DOOH campaign across the UK for US Open

In Campaigns By M4G Bureau - September 08, 2023

Residents of UK can finally watch the US Open on Sky Sports since 2015.

Dentsu India pays homage to ISRO’s Chandrayaan-3 moon landing with DOOH campaign

In Campaigns By M4G Bureau - September 01, 2023

The success of Chandrayaan-3 made India the first country to successfully on the lunar south pole.

SailGP ‘We Are Racing’ dominates Piccadilly Lights

In Digital OOH By M4G Bureau - August 31, 2023

The week-long 3D DOOH campaign is timed with the global championship’s European leg

QMS launches DOOH post-campaign analysis tool Performance+

In Digital OOH By M4G Bureau - August 28, 2023

The new product has been developed to further enhance audience accountability and transparency in the execution of client DOOH campaigns

‘We’re working with some of the largest brands in APAC region’

In Viewpoints By Rajiv Raghunath - August 08, 2023

Melanie Lindquist, Managing Director – Asia Pacific, Talon says the agency is successfully working with global clients to help educate them on the complexities of OOH buying, planning and implementation in the APAC region. Talon also has clients in India looking for OOH campaign support outside of India. Edited excerpts of the interview with Rajiv Raghunath

Coca-Cola Chile Equity OOH & mobile OOH campaign delivers high OTS

In Campaigns By M4G Bureau - August 02, 2023

Worldcom OOH developed a comprehensive plan that included airports, subway stations, the most important cities and various digital and analog formats across key cities of Chile.

Vistara celebrates ’50 Million Stories’ with DOOH campaign at major airports

In Campaigns By M4G Bureau - July 06, 2023

The airline which commenced operations in 2015, has reached the coveted milestone of carrying 50 million passengers.

Zivame launches #meetyourrigthfit OOH campaign

In Campaigns By M4G Bureau - June 23, 2023

The campaign aims to address women’s struggles with ill-fitting undergarments