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Home » OOH Solutions » HP announces new Latex printer portfolio
HP announces new Latex printer portfolio

By M4G Bureau - February 08, 2021

Equips PSPs to meet changing market demands with new HP Latex 700 and 800 Printer series

HP has introduced new Latex large format print solutions to help print service providers diversify their offerings and meet more challenging customer needs. After a year of business disruption across the large format industrythe HP Latex 700 and 800 series brings a suite of features that enable PSPs to be more agile, tackle ambitious projects and take on the highest value work. The new portfolio also delivers fast workflows that help businesses hit deadlines, while sharpening their sustainability edge.

“When you think about HP Latex, imagine the unique ability to say yes to every customer request, regardless of fast-changing schedule or application demands. The new Latex 700 and 800 portfolio will allow PSPs to win big by navigating customer challenges in the next normal and embracing more ambitious projects - safe in the knowledge their work will deliver,” said Guayente Sanmartin, General Manager, Large Format Business, HP.

Vitesh Sharma, Country Manager, Large Format Production Business, HP India said “The new HP Latex 700 and 800 series portfolios will offer professional color quality, with a purpose to address every customer request, regardless of fast-changing schedule or application demands. They will also be able to bring significant improvements in productivity and efficiency by up to 50% to meet organization goals. With our new HP Latex 700W and 800 printers we will empower PSPs to navigate customer challenges in the next normal and embrace more ambitious projects.” 

The new HP Latex range in India consists of two devices – the HP Latex 700W and 800, which offer white ink capability for the first time in this category. It is the whitest white ink available on the market that does not yellow over time, enabling print businesses to produce neater outlines and add more contrast to darker supports. 

Meanwhile, updated printheads possessing more nozzles and producing speeds of up to 36 m2/hr (388 ft2/hr) allow the HP Latex 800 to offer 50% higher productivity levels compared to previous HP models. Print jobs executed on the new HP Latex series will deliver with vivid colors and finer image and text details, even at faster print speeds. Operationally, HP PrintOS also enables PSPs to monitor and control their print fleet using a cloud-based interface they can use virtually anywhere, anytime.

Recent HP research reveals that 85% of PSP customers now demand sustainable products and practices. To meet this requirement, the new Latex products continue to build on HP’s long-lasting commitment to sustainable printing. All devices in the HP Latex 700 and 800 series use the HP Eco Carton – a cartridge made with cardboard material, reducing the amount of plastic used by 80%. HP’s water-based inks are also kinder to the environment.

Improved HP Latex Print and Cut Plus 

In related news, HP has also introduced an updated Latex Print and Cut portfolio that is fully compatible with the Latex 700 and 800 Series. Equipped with the latest Raster Image Processor (RIP) software and completely new contour cutters, the devices allow for improved usability - making jobs easier and more intuitive than ever for signage and decorative printed applications.

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