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Insights2 days ago

When creativity meets context: Why DOOH delivers real ROI

“DOOH creativity works best when audiences are treated not just as viewers, but as contributors,” says Gautam Bhirani, Founder of...

People6 days ago

Haldiram’s appoints Rajiv Singh as VP – Head of Marketing & Growth for QSR business

In his new role, Rajiv looks forward to driving brand-led growth, scaling the QSR business, and creating consumer-first marketing initiatives.

Billboard Podcasts6 days ago

How technology is reshaping OOH growth across EMEA

In this episode of Beyond the Billboard, hosts Livia Brown and Kirsty Carlson speak with Andrew Brunton, Executive Managing Director...

Insights6 days ago

Retail Media: Why measurement must drive incremental revenue

Laetitia Lim, CEO of Quividi, shares some key insights from her long journey with data monetization in in-store retail media...

Insights7 days ago

What’s powering the growth of a legacy medium in the digital era?

“Unlike other media you can’t turn OOH off; you can’t avoid it, and at the same time, it doesn’t clutter...

DDX Asia7 days ago

BizPay to bring advanced finance solutions at DDX Asia 2026

DDX Asia 2026 will take place from 12-13 February 2026 at the Bombay Exhibition Centre in Mumbai, India.

Creative Concepts7 days ago

Ambience Mall Gurugram turns patriotic with ‘United We Stand’ live rangoli

The rangoli was crafted by Bhagyashree Deshpande, a world record-holding rangoli artist from Pune, known for her exceptional artistic expertise.

Brand Insights1 week ago

From reminder to revenue driver: How L&T Finance is rethinking OOH

Insights from Kavita Jagtiani, Chief Marketing Officer, L&T Finance Ltd., on how OOH is evolving into a high-impact, tech-enabled growth...

Campaigns1 week ago

Snickers’ moving billboard on rails

The campaign is developed by T&P Australia

Campaigns1 week ago

Fevicol Shoe-Fix puts practicality on the marathon route

The billboard carries the line “So far, shoe good?”, a play on words designed to catch runners’ attention while they...

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