SDMC launches multiple advertising tenders
By M4G Bureau - February 11, 2021
The multiple tenders allot rights on unipoles, toilet blocks, subways, parking areas and heavy footfall markets
South Delhi Municipal Corporation (SDMC) has initiated multiple tenders to allot advertising display rights at various media formats. The initiative is to make up for the advertising revenue loss incurred during the lockdown ,wherein many outdoor media concessionaires had to surrender their contracts owning to the slowdown in the OOH business.
First tender is to allot advertising rights through building wraps/wall wraps and LED screen on the façade of a multilevel puzzle parking of central market, Lajpat Nagar. This tender will be allotted on monthly license fee basis in two bid system i.e., Technical & Financial. The tender will be given for 5 years’duration.
The tender offers 3000 sq. Ft of static media display area which is further extendable to 14000 sq.ft and 50 sq. meter for LED display media. The corporation has fixed Rs. 21, 37,500 minimum net worth for the media.
The next tender is to allot advertising rights through clusters containing unipole sites/ individual unipole sites on monthly license fee basis. This will be allotted for 3 years’ duration with extendable clause for up to 2 years subject to satisfactory performance.
The corporation will permit to increase approximately 25% of unipoles to increase height from 18 meters to 30 meters in a cluster located on roads having roadway of more than 100 feet. There are close to 30 sets of media including clusters, hybrid clusters and individual sites located in different zones of SDMC jurisdiction.
Another tender is packaged to give away advertising rights on toilet blocks/subways under SDMC jurisdiction. This tender will also be given on monthly license fee basis for 3 years’ contract along with 2 years’ extendable clause.
There are totally 8 sets of media available -- individual media as well as clusters offering a standard static display site.
The corporation has also launched a tender to allow advertising through digital media/LED screens in various heavy footfall markets such as Tilak Nagar Market, Kalkaji Market, Jasola District Centre, Dwarka Market sector 04, 07, 10, 11 & 12 and a few others.
The corporation has permitted for 18 Sq. meters LED/ Digital Media for 3 + 2 years’ duration.
All tenders are e-tenders invited through SDMC portal until 23rdFebruary 2021. The technical bid will open on 24th February 2021.