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I&B Ministry mandates self-certification by advertisers, agencies before publishing all advertisements
I&B Ministry mandates self-certification by advertisers, agencies before publishing all advertisements

In OOH News By M4G Bureau - June 05, 2024

While the process for submission of self-certificates for TV/print/radio/digital or Internet advertising is defined, there is no mention of such certification for OOH advertising in the Ministry’s press release.

Will the wait for hoardings comeback on Bengaluru streets end soon?
Will the wait for hoardings comeback on Bengaluru streets end soon?

In OOH News By M4G Bureau - March 06, 2024

The new ad byelaws, awaiting state government nod, is expected to pave the way for larger roadside outdoor dislays

World Out of Home Organization adds 11 new members from four continents
World Out of Home Organization adds 11 new members from four continents

In OOH News By M4G Bureau - September 25, 2023

Four of the new members are national media owners, two are national media agencies, three are OOH service providers/suppliers, one is a national media association and one a national regulatory body.

Rajkot Rajpath invites e-Tenders for advertisement rights
Rajkot Rajpath invites e-Tenders for advertisement rights

In OOH News By M4G Bureau - September 13, 2023

The tenders are for the advertisement rights of hoardings and kiosks on lightning poles in the city of Rajkot.

How Square Yards went conversational with a wink
How Square Yards went conversational with a wink

In Campaigns By Prantika Ghosh - September 14, 2022

With the plethora of advertising options available today, the out-of-home advertising medium has evolved to be more conversational. Real estate brand Square Yards recently unleashed a quirky conversational campaign that managed to create quite a stir and high recall among the target audience.

Titus Upputuru, Creative Head - Taproot Dentsu Gurgaon, joins OAA 2022 Jury
Titus Upputuru, Creative Head - Taproot Dentsu Gurgaon, joins OAA 2022 Jury

In OOH News By M4G Bureau - July 04, 2022

A creative veteran, Titus Upputuru, who is also the National Creative Director of Dentsu One, has over 20 years of experience in advertising. He has written and directed advertisements and short films that won the prestigious Dada Saheb Phalke Award.

Basant Rathore, Sr VP - Strategic Planning, Brand & Business Development, Jagran Prakashan joins OAA 2022 Jury
Basant Rathore, Sr VP - Strategic Planning, Brand & Business Development, Jagran Prakashan joins OAA 2022 Jury

In OOH News By M4G Bureau - June 27, 2022

An experienced media management professional, Basant in his earlier media planning stint worked at agencies such as Ogilvy, Mudra, Mindshare and Madison, where he planned and bought media for leading brands across diverse categories, from chocolates to automobiles.

MOOH metrics specialist StreetMetrics goes past 1 billion miles of ads
MOOH metrics specialist StreetMetrics goes past 1 billion miles of ads

In OOH Solutions By Rajiv Raghunath - May 19, 2022

“Our goal was to answer the question, how effective are advertisements placed on vehicles,” states the company.

Panasonic’s tech-enabled display solutions – a complete package for retailers and enterprises
Panasonic’s tech-enabled display solutions – a complete package for retailers and enterprises

In OOH Solutions By M4G Bureau - April 19, 2022

Panasonic’s Digital SignEdge (SDN) 2.0 provides retailers and owners of digital screens more flexibility, control, and cost-effective means to sell their digital advertising space to a larger audience and harness greater advertisement revenues.

Podhigai Ads bags ad display rights inside Moore Market Railway Station in Chennai
Podhigai Ads bags ad display rights inside Moore Market Railway Station in Chennai

In OOH News By M4G Bureau - April 14, 2022

Chennai based Podhigai Ads has won the tender for the display of advertisements inside the Moore Market Complex suburban station in Chennai for a period of 3 years.

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