How Square Yards went conversational with a wink

In Campaigns By Prantika Ghosh - September 14, 2022

With the plethora of advertising options available today, the out-of-home advertising medium has evolved to be more conversational. Real estate brand Square Yards recently unleashed a quirky conversational campaign that managed to create quite a stir and high recall among the target audience.

Titus Upputuru, Creative Head - Taproot Dentsu Gurgaon, joins OAA 2022 Jury

In OOH News By M4G Bureau - July 04, 2022

A creative veteran, Titus Upputuru, who is also the National Creative Director of Dentsu One, has over 20 years of experience in advertising. He has written and directed advertisements and short films that won the prestigious Dada Saheb Phalke Award.

Basant Rathore, Sr VP - Strategic Planning, Brand & Business Development, Jagran Prakashan joins OAA 2022 Jury

In OOH News By M4G Bureau - June 27, 2022

An experienced media management professional, Basant in his earlier media planning stint worked at agencies such as Ogilvy, Mudra, Mindshare and Madison, where he planned and bought media for leading brands across diverse categories, from chocolates to automobiles.

MOOH metrics specialist StreetMetrics goes past 1 billion miles of ads

In OOH Solutions By Rajiv Raghunath - May 19, 2022

“Our goal was to answer the question, how effective are advertisements placed on vehicles,” states the company.

Panasonic’s tech-enabled display solutions – a complete package for retailers and enterprises

In OOH Solutions By M4G Bureau - April 19, 2022

Panasonic’s Digital SignEdge (SDN) 2.0 provides retailers and owners of digital screens more flexibility, control, and cost-effective means to sell their digital advertising space to a larger audience and harness greater advertisement revenues.

Podhigai Ads bags ad display rights inside Moore Market Railway Station in Chennai

In OOH News By M4G Bureau - April 14, 2022

Chennai based Podhigai Ads has won the tender for the display of advertisements inside the Moore Market Complex suburban station in Chennai for a period of 3 years.

UDD notifies withdrawal of Bruhat Bengaluru Mahanagara Palike Advertisements Rules, 2021 with immediate effect

In OOH News By M4G Bureau - September 16, 2021

The department has not specified the reasons for withdrawing the Ad Rules.

Lagos OOH body plans conference & exhibition on Sept 23-24

In OOH News By M4G Bureau - September 13, 2021

The conference will bring stakeholders on a common platform to find durable solutions to issues that have impacted the OOH business in the region.

B’luru back on billboards map soon: Specialists say cheers!

In OOH News By M4G Bureau - August 16, 2021

On July 26, 2021, the Urban Development Department notified the BBMP Advertisement Rules, 2021 for its incorporation in the Bruhat Bengaluru Mahanagara Palike Act, 2020 (Karnataka Act No. 53 Of 2020), paving the way for the return of large format OOH advertising in the city. Specialist agency heads share their perspectives on this development.

Bengaluru OOH Association takes strong stance to ensure strictest self-regulation, reposes unalloyed faith in New Ad Rules

In OOH News By Rajiv Raghunath - August 02, 2021

The new Bruhat Bengaluru Mahanagara Palike Advertisement Rules, 2021 call for authorised outdoor media falling within the jurisdiction of BBMP to be listed on the urban local body’s website; the Outdoor Advertising Association of Bangalore also plans to feature that list on its own website.