Origins Advertising: 25 Years in OOH & DOOH Advertising

In the competitive world of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising, Origins Advertising has completed a significant 25-year journey. What started as a small operation has grown into one of India’s prominent OOH and DOOH companies, with ventures into LED manufacturing and outdoor media solutions.

At the heart of this journey is Rajneesh Rawat, the visionary leader behind Origins Advertising. Reflecting on the company’s inception, Rajneesh recalls a time when he would travel on a two-wheeler to educate clients about the potential of OOH advertising. “Back then, the concept of outdoor advertising was not well understood. We had to physically show clients the impact of billboards, transit media, and innovative outdoor solutions,” he says.

Today, Origins Advertising operates in cities like Hyderabad, Mumbai, and Delhi, with Uttar Pradesh being a key market. The company has expanded its focus, moving beyond traditional billboards into high-tech LED screen manufacturing based in Noida, and implementing digital outdoor solutions across India.

Growth in OOH & DOOH Advertising

From its early days of pitching OOH advertising to hesitant clients, Origins Advertising has grown into a company blending creativity, technology, and strategic media placements. Over the years, the company has adjusted to the evolving landscape of outdoor advertising, transitioning from static billboards to digital displays.

With over 200 employees, the company has steadily built a presence across multiple cities, supporting brands with nationwide outdoor campaigns. The LED manufacturing unit in Noida addresses the rising demand for high-resolution digital billboards and DOOH solutions, strengthening its role in the industry.

The Future of OOH & DOOH in India

As the OOH industry continues to evolve, Origins Advertising is focusing on adapting to digital advancements. With DOOH gaining momentum, technologies like interactive and AI-driven billboards are expected to transform consumer engagement. “The future is digital, and we are focused on smart outdoor advertising, integrating AI and data analytics to enhance impact,” Rawat notes.

The company is also exploring programmatic DOOH, which allows brands to deliver real-time, dynamic advertisements based on audience data. This shift has the potential to improve engagement rates and deliver measurable results for advertisers.

Marking 25 Years in the Industry

As Origins Advertising celebrates its 25th anniversary, the company’s evolution reflects the changes in the Indian OOH and DOOH landscape. From a modest start, it has become a recognizable name in the field, contributing to the growth of outdoor advertising.

With a focus on technology, a dedicated team, and a growing portfolio, Origins Advertising continues to position itself as a key player in the future of OOH and DOOH advertising.