From two-wheeler pitches to a nationwide presence
The much awaited DDX Asia Business Conference has kicked off in Mumbai at The Bombay Exhibition Centre (Nesco), promising two days of insights on the digital...
Key assertions of top Digital Display Solutions companies operating in the Indian market on emerging growth opportunities.
The objective of introducing this format was to enable high quality brand advertising in the semi-urban markets where brands see significant potential to expand their presence.
Rajneesh Rawat, Managing Director, Origins Advertising, talks about what it takes to strike it rich in the DOOH space. Edited excerpts of the interview: