Origins Advertising launches moving LED formats for semi-urban markets

Pioneering digital OOH player Origins Advertising has launched a fleet of LED screen mounted vans for brand advertising in the semi-urban markets. The objective of introducing this format was to enable high quality brand advertising in the semi-urban markets where brands see significant potential to expand their presence.

Origins Advertising has rolled out 50 such LED screen-mounted vans – moving media – that will move around the Delhi, Madhya Pradesh and Bihar markets. The vans are of varying sizes – from 5-7 feet to 10-20 feet in length. The fleet expansion will take place in the coming months.

To ensure high consumer engagement, Origins is also aggregating and developing a variety of content that will played on the screens along with the brand advertising. The content will range from news bulletins to movies and the like. As the vans are wi-fi enabled, the screens can also run live news. This would be particularly popular during the election times.

Rajneesh Rawat, MD, Origins Advertising, said, “There are various advertising formats available in the metro cities but very few quality display options are present in the rural areas. Therefore, we wanted to create a new opportunity that creates excitement for brands as well as for audiences”.

The format lends itself to both B2C and B2B brand communications.