APN Outdoor surpasses Elite Screens target, reinforces leadership in digital space

APN Outdoor, one of the largest OOH players in Australia and New Zealand, has surpassed the goal of putting up 100 Elite Screens in 2017. The Elite Screens portfolio of digital billboards reaches over 65% of the general population and engages a staggering 10 million contacts every month, says one report. 

APN Outdoor CEO, Richard Herring has been quoted stating: “We are thrilled to announce our goal of 100 screens has already been reached and exceeded in 2017. It’s been a phenomenal year for us in terms of digital development and we can confidently say we are the leaders in this space.  Our approach has always been towards installing the best possible hardware in the best locations and this will remain our focus as we look to the next milestone.” 

APN Outdoor has also launched an Elite Screen campaign titled “The Digital Heavyweights” with a focus on the quality, scale and capabilities of Elite Screen technology. The immediacy and flexibility of the digital format has become a trademark amongst the most noteworthy and successful Outdoor campaigns in recent years. This technology gives brands more creative flexibility with opportunities to integrate RSS feeds, weather and location-sensitive creative, live updates as well as use of recognition software to ensure greater audience engagement. 

APN Outdoor is Australia and New Zealand’s most progressive Outdoor advertising company; leaders in the Digital Billboard, Billboard, Transit, Rail and Airport advertising categories.