The digital site measuring 12.66 x 3.35 metres is 3-lane traffic facing
The merged companies will continue to compete with each other and with other out-of-home advertising providers
The takeover offer is subject to APN shareholder and Australian regulatory approval and expected to be completed by end-2018
APN Outdoor has been reportedly offered $1 billion; the Australian major is now assessing the acquisition proposal
APN plans to convert signs to digital in other projects, namely its advertising in the Tullamarine freeway and Metro Trains Melbourne
Warburton has held chief executive roles with V8 Supercars, Ten Network and Universal McCann
The Elite Screens portfolio of digital billboards reportedly reaches over 65% of the general population and engages a staggering 10 million contacts every month
APN Outdoor have joined forces with research companies The Lab and Neuro-Insight to discover the formula behind the power of movement - to be known as...
The combined entity will become Australia's largest outdoor operator, with more than 50% market share.
APN Outdoor will display vibrant Instagram content from the festival's Instagram account on their Elite Screen in Lilyfield.