Contracts & Investments
JCDecaux to acquire APN Outdoor Group
The takeover offer is subject to APN shareholder and Australian regulatory approval and expected to be completed by end-2018
JCDecaux has reportedly agreed to acquire Australia’s APN Outdoor Group for $830m in a move that would give the international advertiser a larger footprint in Australia and New Zealand.
The takeover offer was subject to APN shareholder and Australian regulatory approval and expected to be completed before the end of 2018. Jean-François Decaux, co-chief executive of JCDecaux has said in a media statement that APN 
Outdoor is complementary to the global OOH major’s existing street furniture assets and through this acquisition, JCDecaux will be attractively positioned to provide a compelling proposition to compete more effectively in the Australian media market.
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Campaigns
“Sabse Pehle Life Insurance” campaign goes Pan-India
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Creative Concepts
Nike x LEGO turn play into sport with a vibrant Shanghai playground
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Creative Concepts
Unilever deodorants go big at Tesco UK with immersive OOH installations
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CampaignsAmazon Prime Video rolls OOH campaign in Mumbai for Do You Wanna Partner