JCDecaux’s APN Outdoor unveils digital supersite on Perth motorway

Australia’s leading media company APN Outdoor, now part of JCDecaux, has unveiled Perth’s newest 12.66 x 3.35 metres digital supersite on the Mitchell Freeway — the main route between Perth city and high-growth suburbs to the north including the satellite city of Joondalup, popular with families and older generations for its parks, beaches and retail precincts.

JCDecaux’s use of digital supersites on motorways and high traffic corridors linking regional centres and suburban hubs with major cities delivers new and innovative ways for advertisers to connect with their audience.

JCDecaux General Manager Digital Media, Damien Rath, was quoted in a Mumbrella news reports as saying: “High exposure roadside billboards coupled with the flexibility of digital technology enables brands to connect with passing consumers using creative that is both compelling and contextually relevant. We are delighted to secure such a strategic location on the Mitchell Freeway.”