Times OOH launches Digital Bus Shelters in Bengaluru

Times Innovative Media Ltd. (Times OOH), a part of the Times Group, has introduced a cutting-edge media format in Bengaluru – Digital Bus Shelters. Renowned for creating premium outdoor advertising assets, Times OOH brings high-definition, top-tier digital media to the vibrant streets of India’s “Silicon Valley.”

Building on its strong presence in Bengaluru, Times OOH continues to enhance its media portfolio, addressing the rising demand for impactful advertising solutions from IT companies and other leading brands. The initial phase of this project includes 20 strategically positioned Digital Bus Shelters at prominent junctions, near malls, and key marketplaces to maximize visibility and leverage high footfall and extended dwell times. Future phases will further expand the city’s digital advertising ecosystem.

Each bus shelter is equipped with L-shaped digital screens featuring a 125 sq. ft. display area, designed to ensure maximum visibility even from a distance. These vibrant, high-quality screens deliver exceptional clarity, particularly during evening hours, enabling brands to create a striking visual impact.

The shelters are capable of showcasing dynamic, real-time content, including integrations such as time, weather, and air quality index (AQI) updates, along with trigger-based advertisements. This flexibility allows brands to design highly engaging and contextually relevant campaigns.

To meet diverse campaign needs, Times OOH offers exclusive branding opportunities and flexible slot-based display options, providing a cost-effective and quick-turnaround solution for advertisers across varying budgets.

Aligned with Times OOH’s vision to revolutionize the Indian outdoor advertising industry, these Digital Bus Shelters also promote sustainable advertising practices, furthering the company’s commitment to innovation and environmental responsibility.

Leading brands like Ibaco, Yes Bank, Bhima Jewelers, and IKEA have already adopted Times OOH’s Digital Bus Shelters as part of their advertising strategies, achieving remarkable visibility across Bengaluru.

“Times OOH is optimistic about the growth of the Digital OOH format,” said Rohit Chopra, COO, Times OOH. “With our extensive experience in outdoor advertising, we are dedicated to expanding our offerings with advanced features and capabilities. The launch of Digital Bus Shelters in Bengaluru is a testament to this commitment. After careful analysis of traffic patterns and advertiser requirements, we strategically installed 20 digital bus shelters, and the response from clients has been overwhelmingly positive, with a significant uptick in inquiries and bookings.”

The introduction of Digital Bus Shelters strengthens Times OOH’s regional footprint, offering brands a compelling platform to connect with Bengaluru’s tech-savvy, urban audience. As the city’s digital advertising landscape continues to evolve, Times OOH remains a pioneer, delivering innovative and impactful solutions for advertisers.