With over $9.13 billion in total OOH revenue for the year, a 4.6% increase from 2023, the report highlights how leading brands are leveraging both scale...
Digital formats push OOH advertising to record highs, with transit and cinema placements leading the charge
Matt Steffenson, Director of Supply, APAC, Vistar Media, took the audience through some clear advantages that pDOOH can bring to a brand campaign, in his session...
Besides exclusive rights for 32 Chennai metro stations, the OOH firm has introduced new media in the Central Subway
The bids are invited on as-is-where-is basis and as-is-where-as condition and the contract will be allotted for 5 years
The Congress has directed focus on 4 areas -- making a case in a digital world; taking the digital revolution out of home; reclaiming the creative...
Multiple OOH formats like hoardings, billboards, cutouts, unipoles, gantry, bus branding, tram branding, metro coach branding, pillar branding, standees, bqs, traffic signals, police booth, kiosk, college...
The Asia-Pacific market for DOOH advertising will be one of the fastest growing, attributed to the expected increase in the GDP in this region and increase...
The bids are for ad rights on some 100 unipoles and a few FOBs and subways
The sites and properties up for bidding are located in Rohini Zone, Karol Bagh, Civil line Zone, Narela Zone, S P Zone and City Zone
