NDMC floats tender for unipoles in 8 clusters

North Delhi Municipal Corporation (NDMC) has recently floated a tender inviting bids for ad rights on some 100 unipoles and a few FOBs and subways in eight clusters out of their total number of 15 clusters. While the rights on outdoor media formats have been given away to different media firms in seven clusters, the rights on media inthe eight remaining clusters will be given awayafter the bids.

“Till 30th November last year, we raised a mere Rs 9 crore from ad revenues whereas the already-received revenue till date this year is Rs 27 crore. We are expecting minimum revenues of Rs 60-70 crore by the end of current fiscal,” said a source from advertising department of NDMC.

The augmentation of ad revenues followed the implementation of cluster policy and removal of illegal sites. The current tender will give away advertising rights for a duration of 6 months, which is further extendable until a year. The auctioning will happen on December 14.