Media Planning & Buying

Mega LED screen promises infinite opportunities to brands

The 39.4ft (w) X 16.4 ft (h) LED wall at Infiniti Mall in Mumbai has drawn brands like Bank of Baroda, ITC, Samsung, Netflix and Cadbury, among others, for their latest campaigns

Published

February 4, 2021

M4G Bureau

With a surge in mall visitors, mall branding seems to be rebooting. The recently installed ‘Infinite Screen’, the largest adverting LED wall in the Indian mall context, has been attracting good spends from leading categories of brands. This giant advertising LED wall is 39.4FT (W)X 16.4 FT (H) in size, provides a mega resolution of 4224PX (w) X 1760PX (h) along with sound support, and has been installed at the popular Infiniti mall in Malad, Mumbai.

Brands like Bank of Baroda, ITC, Samsung, Netflix, Cadbury and many more have already taken up this mega LED screen for their latest campaigns. The positive response from mall visitors to the site is further encouraging brands to advertise on it.

“We are extremely happy with the response of our newly launched LED screen ‘Infinite’ at Infiniti mall, Malad, Mumbai. End of 2020 and beginning of 2021 have been fantastic in terms of our delivery to all our clients in making their brand campaigns the highlight of the most go-to mall of the country,” shares Ketan B Lakhani, Director, Orienta Cine Advertising.

“We are thrilled to have the Infinite LED wall installed at Infiniti Mall, Malad. It has added more value and is providing a great visual treat to patrons visiting the mall. Certainly, it has become one of the highlights of the mall and this is the first time we have installed such a giant screen and it seems to be a very exciting collaboration,” comments Mukesh Kumar, CEO, Infiniti malls.