VIVO India back as Title Sponsor for IPL 2021
By M4G Bureau - February 19, 2021
The brand had signed a deal worth INR 440 crore per edition with IPL for the period 2018-2022.
VIVO India, a leading name in the smartphone handset category, has done it once again- become the Title Sponsor for IPL. Brijesh Patel, Governing Council Chairman, IPL has confirmed VIVO as the title sponsor for IPL 2021.
The brand had signed a 5-year deal with IPL worth INR 440 crore per edition for the period 2018-2022, having replaced PepsiCo for the title sponsorship. However, the brand had opted out from 2020’s IPL tournament held in UAE, calling it a pause. The brand had been replaced by Fantasy Gaming Platform Dream11 in 2020. The move also came in the midst of the controversy over BCCI and the IPL Governing Council retaining Vivo as the title sponsor amid the raging anti-China sentiment.