HDFC Life all set to ‘Bounce Back’ on OOH
By M4G Bureau - February 22, 2021
A multimedia campaign launched in partnership with Leo Burnett celebrates the indomitable human spirit and how financial resilience helps one to overcome challenges
HDFC Life launches its latest brand campaign named ‘Bounce Back’ to convey how financially securing one’s future makes things easier when it comes to charting a new course to success. The campaign accentuates the ‘never give up’ spirit of the human race that emerged stronger than before during the pandemic crisis.
The campaign will be promoted across multi-media platforms with the focus on TV, Digital, DTH and OOH.
Speaking on the launch, Pankaj Gupta - Sr. EVP (Sales) and CMO, HDFC Life, said, “The pandemic has tested us all, creating an atmosphere of uncertainty. Individual confidence has been low and the feeling of financial insecurity has been higher. The importance of life insurance to protect oneself from financial setbacks was reinforced during this period of human history. The most important thing these times have taught us is the importance of family and the need to secure our family’s future. Our latest brand campaign celebrates the indomitable human spirit and how financial resilience helps one to overcome challenges.”
Adding further, Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett said, “The past year has made everyone realize that setbacks can come at you most unexpectedly. But these tough times can also present the opportunity to pivot to a better future. However, the only way one can embrace these changes is when you are financially secured and well planned. This thought is poignantly put across in our film which narrates the tale of a couple’s success and takes us back in time when life dealt them an unexpected setback and how they overcame it. This campaign is the perfect extension to the brand’s ‘Bounce back’ narrative and takes a cue from the steadfast Indian spirit of resilience.”