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Home » Research » DOOH market in Europe to grow at 12% CAGR during 2021-’28
DOOH market in Europe to grow at 12% CAGR during 2021-’28

By M4G Bureau - February 15, 2021

According to Data Bridge Market Research the market is expected to reach USD 5,420.86 million by 2028. Growing focus on business intelligence is acting as a major factor for the growth of the market

According to the  European Digital Out of Home (OOH) Advertising Market Report, the digital out of home (OOH) advertising market is expected to gain market growth in the forecast period of 2021 to 2028. Data Bridge Market Research analyses that the market is growing with a CAGR of 12.0% in the forecast period of 2021 to 2028 and is expected to reach USD 5,420.86 million by 2028. Growing focus on business intelligence is acting as major factor for the growth of the market.

Europe has witnessed high growth in digital out of home (OOH) advertising market as countries such as U.K. and Germany are increasingly implementing digital display technologies, which is increasing the demand for digital out of home (OOH) advertising systems.

This digital out of home (OOH) advertising market report provides details of market share, new developments, and product pipeline analysis, impact of domestic and localised market players, and also analyses opportunities in terms of emerging revenue pockets, changes in market regulations, product approvals, strategic decisions, product launches, geographic expansions, and technological innovations in the market. 

The global digital out of home (OOH) advertising market is segmented into four notable segments which are based on the location, product, application and end user. 

• On the basis of location, the digital out of home (OOH) advertising market is segmented into indoor and outdoor. In 2021, outdoor category holds larger share in the digital out of home (OOH) advertising market. This is mainly due to factors such as increased flexibility offered by digital screens, improved effectiveness, interactive nature of advertisements, and the ability to attract user’s attention for a longer duration of time, among others.
• On the basis of product, the digital out of home (OOH) advertising market is segmented into digital billboard, digital signage, digital screens and others. In 2021, the digital billboard category holds larger share as they are more target specific with ongoing technological innovations, providing greater range of interactivity, and having the ability to run multiple digital outdoor advertisements on a single screen, with surging focus toward programmatic advertising.
• On the basis of application, the digital out of home (OOH) advertising market is segmented into street furniture, public location based, transit and others. In 2021, transit category in the digital out of home (OOH) advertising market holds lot of potential. This is mainly because transit advertising helps brands reach consumers in an effective way, increase foot traffic to a store, improve brand awareness and help in rapid adoption of digital marketing, with ability to reach mass audience, and allow for creative ways to deliver messages.
• On the basis of end user, the global digital out of home (OOH) advertising market is segmented into retail, automotive, banking & financial services, insurance (BFSI), food & beverages, healthcare, education, government, public sector and others. In 2021, the retail category in the digital out of home (OOH) advertising market is promising. This is mainly attributed to increasing advertisement expenditures by retail companies, rising focus of retailers toward exposure in promotional campaigns and high growth of online retail companies, among others.
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