Results For "Digital-Out-of-Home"
8 News Found
Lemma & Lifesight enter into strategic-partnership
In Digital OOH By M4G Bureau - April 21, 2020
This venture will enable Digital out of home advertisers to device omnichannel strategies, leveraging data
WCRS & Sky Ocean Rescue reveal biggest threat to seas
In Digital OOH By Rajiv Raghunath - July 04, 2018
WCRS has created The Ocean’s Biggest Threat, a digital out of home campaign for Sky Ocean Rescue, to mark Plastic Bag Free World Day on July 3
‘DOOH integral to media mix for movie promotions’
In Research By M4G Bureau - January 12, 2018
Report cites that Universal Pictures’ famous movie ‘Despicable Me 2’ advertising campaign which reached more than 10 million customers through digital out-of-home, mobile interaction, personalisation, and social sharing marketing approaches
DOOH market expected to exceed more than US$ 5 Billion by 2022
In Research By M4G Bureau - November 15, 2017
Rising Demand for Internet of Things (IoT) & Emergence of the Cloud Platform and Increasing Usage of Virtual and Augmented Reality in DOOH Advertising are prominent opportunities factors for global Digital Out of Home Market to grow
DOOH lends muscle to OOH growth in UK
In Digital OOH By VJ Media Bureau - November 04, 2016
Data released by the Advertising Association/Warc show that UK's OOH adspend increased almost four points ahead of forecast to Â£273m in Q2; +9.6% YOY. This was driven by 30.5% growth in the digital out of home market.
TRPs for TV, eye balls for DOOH?
In Viewpoints By M4G Bureau - May 07, 2013
While digital has been a buzzword in the industry, it has yet to take off in India in a big way. Outdoor Asia chats with Mandar Gupte, Sales Director (Media & Entertainment), Barco Electronics System to understand the challenges and loopholes that exist in the digital out of home (DOOH) space.